| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
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| Mode of Delivery: |
Face to face
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| Course Coordinator : |
Prof. Dr. NİLAY ULUSOY |
| Recommended Optional Program Components: |
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society
2) Having comprehensive knowledge regarding different media and branches of art
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product
6) Being able to write a script ready to be shot
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white
12) Having ethical values and a sense of social responsibility
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| Course Objectives: |
This course aims to provide information about sports broadcasting which is a niche area and let students gain some field experience. At the end of the semester in which students will gain knowledge about sports and event broadcasting, it is aimed to provide students theoretical knowledge and field experience about sports departments in television channels, sports channels and broadcasting firms and their operational structure.
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| Week |
Subject |
Related Preparation |
| 1) |
TV Sports broadcasting in Turkey. Establishment and Development
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| 2) |
Preparation and display of daily broadcast stream in sports channels |
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| 3) |
Examining the tasks behind the screen: broadcast management, production, working principles of fiction-assembly-technical units
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| 4) |
News writing techniques for tv
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| 5) |
Working principles of anchormanship and dubbing
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| 6) |
Live broadcast experience. The main regie during a live broadcast and the duties of a director, image picker and audio experts. Provision of the broadcast stream
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| 7) |
midterm
|
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| 8) |
Live broadcast experience in outdoors broadcast vehicle
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| 9) |
Live broadcast experience in outdoors broadcast vehicle
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| 10) |
Live broadcast experience in outdoors broadcast vehicle
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| 11) |
Sharing the experiences of sports channels managers. Open lectures
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| 12) |
Sharing the experiences of sports channels managers. Open lectures
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| 13) |
Preparation of a format for a TV program in the light of knowledge that has been gained during the semester
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| 14) |
General Revision
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Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
