| Language of instruction: |
Turkish |
| Type of course: |
GE-Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
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| Course Coordinator : |
Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
This course gives an introductory background for the study of the history, archaeology, and cultural achievements of successive civilizations in Anatolia from its earliest beginnings to the Ottoman era.Anatolia (Turkey) has acted as the bridge linking Asia and Europe. The goal of this course is to highlight Anatolia’s unique geographical positioning and to demonstrate how it has been home to countless civilizations, witnessing the mass migration of diverse peoples shaping the course of history. Studying the material, we will see how Anatolia has developed a unique blend of cultures - each with its own distinct identity, each linked to its predecessors through history. To ease the process of learning in class, each week, we will focus on one historical figure and two sites or artifacts. Special emphasis will be placed on monumental artwork and artifacts of the Ancient Anatolia as the product of cultural and historical factors. We will examine how and why the sites and monuments in Anatolia decisively shaped Western European, Greek Orthodox, and Islamic civilizations. |
| Week |
Subject |
Related Preparation |
| 1) |
1.Week: Introduction: Anatolia, Land and Peoples The Historical Geography of Anatolia and First Civilizations in Anatolia |
|
| 2) |
Hittite Imperial Civilization |
|
| 3) |
The Legend of Troy: Achaeans and Hittites on the Anatolian Shores |
|
| 4) |
Croesus of Lydia and Midas of Phrygia: Anatolian Kingdoms of the Iron Age (1000-550 B.C.) |
|
| 5) |
From Cyrus to Alexander: Achaemenid and Hellenistic Legacy in Anatolia |
|
| 6) |
Rome in Anatolia: the Transformation of an Empire |
|
| 7) |
God(s) and Sanctuaries in Anatolia: Judaism and Christianity from Saint Paul to Constantine |
|
| 8) |
East meets West in Anatolia: Cultural Encounters |
|
| 9) |
Byzantines, Crusaders and Seljuk Turks and the Other Tuırks |
|
| 10) |
Islamic Dynasties in Anatolia I, 1100-1450 |
|
| 11) |
Islamization of Anatolia II, 1100-1450 |
|
| 12) |
Early Ottomans |
|
| 13) |
Ottoman Imperial Civilization |
|
| 14) |
Ottoman Imperial Civilization II |
|
| 15) |
Final Exam |
|
| 16) |
Final exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
