ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4350	Photo Essay and News Photography	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HALUK ÇOBANOĞLU
Course Lecturer(s):	Instructor HALUK ÇOBANOĞLU
Recommended Optional Program Components:	None
Course Objectives:	This course aims at inciting the students to develop a critically thoughtful, informed approach to magazine photography.

Learning Outcomes

The students who have succeeded in this course;
1. Identify basic terms of photo essay and news photography.
2. Illustrate a personal and practical approach to magazine photography and new media.
3. Execute exercises designed to develop a personal voice. Use editing skills, and unique elements in a work.
4. Acquire an overview of documentary photography.
5. Show dexterity in using all the settings and functions of the camera when taking editorial photographs.
6. Design a personal vision as a photographer.
7. Explore ways to develop a personal style while focusing on long-term goals.

Course Content

Each week, students will tackle a typical magazine assignment: read a manuscript, conduct research, conceptualisation, photography, print, edit, and present work as an opening spread to a story. The class will critique work in an open forum. Discussions will also cover the practicalities of model releases, fees, portfolio presentation, and job delivery. Slide presentations and lectures will offer an overview of the history of magazines from their original goals to how they operate in today's market. Guest photographers, photo editors, and art directors will share their perspectives on the field. Assignments, tailored to individual needs, styles, and objectives, guide students to develop a personal—and marketable— style.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction.
2)	Making of a photo journal and daily practise with the camera.	Assignment 1
3)	The perfect fit, tailoring your work for portfolio, website, gallery submission and business.	Working on the assignments.
4)	Photographing urban landscape.	Assignment 2
5)	Here and now: The essence of a place.	Working on the assignments.
6)	Travel photography and photo essay.	Assignment 3
7)	Discussions over composition, equipment, lighting, print style, and emotional weight in imagery, as well as the works of master photographers.	Working on the assignments.
8)	First editing, why is so important?	Assignment 4
9)	Black and White vs. Color photography.	Working on the assignments.
10)	Discussions over composition, equipment, lighting, print style, and emotional weight in imagery, as well as the works of master photographers.	Assignment 5
11)	Field trip.	Working on the assignments.
12)	Advance editing.	Assignment 6
13)	Oral presentations of assignments.	Working on the presentation.
14)	Final presentations.	Preparation for Final Assignment

Sources

Course Notes / Textbooks:

Wells, L. (2003). The photography reader. London New York: Routledge.

References:

1. Berger, J. (2008). Ways of seeing. London: Penguin.
2. Janus, E. & Lambert, M. (1998). Veronica's revenge : contemporary perspectives on photography. Switzerland Zurich New York New York City: LAC Scalo Distributed in North America by D.A.P.
3. Stahel, U. (2003). Well, what is photography? : a lecture on photography on the occasion of the 10th anniversary of Fotomuseum Winterthur. Winterthur, Switzerland Zurich: Fotomuseum Winterthur Scalo.
4. Wells, L. (2009). Photography : a critical introduction. London New York: Routledge.

Other resources and artists' books may include:

1. Ara Guler (Ed.Tavlas,Nezih). Fotocep, 2010.
2. Henri Cartier-Bresson. Thames and Hudson Gallimard, 2008.
3. Arabesk. Cobanoğlu,Haluk. Fotografevi, 2007.
4. New York Subway. Cobanoglu, Haluk. YGS, 2003.
5. Camera Work. Stieiglitz, A. Taschen, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Homework Assignments	6	4	24
Final	1	1	1
Total Workload			133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2