ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0316	Coding Literacy	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	ADEM ÖZER
Course Objectives:	The course aims to introduce students to coding processes and help them acquire basic programming skills. It seeks to provide a foundation for students to understand and apply programming concepts, algorithms, and fundamental data structures.

Learning Outcomes

The students who have succeeded in this course;
By successfully completing this course, you will be able to:

Understand basic programming concepts
Develop skills in algorithm design and problem-solving
Gain knowledge of popular programming languages and tools
Learn basic web technologies and create web pages
Understand data structures and algorithms

Course Content

Week 1:
Introduction

Week 2:
Programming

Week 3:
Algorithm Design

Week 4:
Coding Editors

Week 5:
Data Types and Variables

Week 6:
Operators and Mathematical Operations

Week 7:
Decision Structures

Week 8:
Midterm Exam

Week 9:
Arrays

Week 10:
Web Technologies – HTML and CSS

Week 11:
Web Technologies – JavaScript

Week 12:
Web Technologies (Practice)

Week 13:
Web Security and Ethical Computer Programming

Week 14:
Summary and Q&A

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction Course overview Expectations from the course Scope, rationale, significance, and rules of the course
2)	Overview of programming concepts Is every language a programming language? Programming languages
3)	Introduction to algorithm design Algorithms and flowcharts Example algorithms
4)	Coding editors Features of different editors Usage areas
5)	Data types Variables and constants
6)	Arithmetic operators Comparison operators Logical operators
7)	Decision structures Loops (for, while, do-while) Function structures
8)	Midterm
9)	Data structures - arrays and lists Usage of arrays and lists
10)	Web technologies - HTML and CSS HTML basic structure and tags CSS styling and design features Creating and editing web pages
11)	Web technologies - JavaScript JavaScript basic concepts Variables, conditions, and loops Making web pages dynamic with JavaScript
12)	Web technologies (practice)
13)	Basics of web security Data privacy and encryption Ethics and computer programming
14)	Summary and Q&A

Sources

Course Notes / Textbooks:
References:	Yeni başlayanlar için kodlama/ Zafer Demirkol Herkes için ASP.net ve C# ile web programcılığı / A. Russell Jones

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 90
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 50
Total		% 90

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3