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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1641	Genesis of Life	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	RA İBRAHİM ERTUĞRUL YALÇIN
Course Objectives:	Within the scope of the Genesis of Life course, it aims to teach the original history and physiological development processes of organisms. It is aimed to understand the variability between populations through phenotype and genotype differences.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1. To recognize the typical structural and physiological characteristics of living things.
2. To recognize the evolutionary history of organisms.
3. To examine the physiological development processes of organisms.
4. To examine the populations of a species in terms of hereditary-based traits.
5. To classfy basic concepts about the origin of life.
6. To recognize the environmental adaptations of organisms.

Course Content

In this course, students will be taught the origin of life and the basic concepts of evolutionary biology by explaining organisms' evolutionary history and physiological development processes. In addition, students will be able to understand the current importance of evolutionary biology and evaluate environmental adaptations and modern scientific applications.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic Concepts on the Genesis of Life
2)	Genesis of Life and Evolution Theories
3)	Biodiversity and Classification
4)	Phylogenetic Trees and Evolutionary Relationships of Organisms
5)	Basic Principles of Evolutionary Biology
6)	The Role of Genetic Variation and Natural Selection; Adaptation and Environmental Adaptations of Living Organisms
7)	Cell Biology and Physiology on the Genesis of Life
8)	Midterm
9)	Cellular Structures, Physiology, and Functions of Organisms
10)	Evolutionary Biology and Current Applications
11)	Applications of Evolutionary Biology in Genetic Engineering, Medicine, and Environmental Sciences
12)	The Impact of Evolutionary Biology on Today's Scientific Discoveries and Social Problems
13)	Presentation/Seminar
14)	Presentation/Seminar

Sources

Course Notes / Textbooks:	Kitap Adı: "Biological Science" Yazarlar: Scott Freeman, Kim Quillin, Lizabeth Allison, Michael Black, Greg Podgorski, Emily Taylor, and Jeff Carmichael Yayınevi: Pearson Yıl: 2019 ISBN-13: 9780135934302 Kitap Adı: "Oxford Handbook of Evolution, Biology, and Society" Yazar: Dr. Rosemary Hopcroft Yayınevi: Oxford University Press Yıl: 2018 ISBN-13: 9780190299323
References:	Book: "Biological Science" Authors: Scott Freeman, Kim Quillin, Lizabeth Allison, Michael Black, Greg Podgorski, Emily Taylor, and Jeff Carmichael Publishet: Pearson Year: 2019 ISBN-13: 9780135934302 Book: "Oxford Handbook of Evolution, Biology, and Society" Author: Dr. Rosemary Hopcroft Publisher: Oxford University Press Year: 2018 ISBN-13: 9780190299323

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Presentation	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	11	4	44
Presentations / Seminar	2	18	36
Midterms	1	2	2
Final	1	2	2
Total Workload			123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3