ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CET4051	Special Topics in Instructional Technologies I	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. YAVUZ SAMUR
Course Lecturer(s):	Instructor BARIŞ ERDOĞAN Assist. Prof. ORHAN GÖKÇÖL
Recommended Optional Program Components:	None
Course Objectives:	In this course you will engage in the entire process of developing instructional video programs, from concept to finished project.

Learning Outcomes

The students who have succeeded in this course;
1. develop a comprehensive understanding of the video production process aligned with instructional principles.
2. develop a comprehensive understanding of the mechanics associated with the operation of a video camera.
3. become fluent in using high-end postproduction tools such as Adobe Premiere Pro.
4. successfully deal with the needs of a real-world client in conducting a client video project.

Course Content

Tasks in the process include message definition, treatment development, scriptwriting, storyboarding, production, post-production editing, evaluation, the operation of digital video cameras, production personnel, medium requirements, lighting, and sound.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview • Review of Syllabus • Introduction to Premiere • Introduction to digital video cameras Studio Overview
2)	Production Process/Conceptualization of Storyline • The Production Process • The Production Team: Who Does What When? • Image Formation and Digital Video Instructional videos Premiere demonstration Studio Equipment
3)	One minute video pre-planning Storyboard • Storyboard formats and examples • Storyboarding & Scriptwriting Activity Premiere demonstration • Workspace and Sequencing Light (Theoretical)
4)	Premiere demonstration • Shooting and Capturing • Looking Through the Viewfinder Light setup activity
5)	Premiere demonstration • Framing and Composition • Using Editing tools Sound Technics
6)	Graphics and Effects Premiere demonstration • Editing Audio Sound Production
7)	Review
8)	Linear and Nonlinear Editing • Linear/Nonlinear Editing • Off-line/on-line editing Premiere demonstration • Adding effects Operating the camera - I • Arranging environment & Shooting • Tips for effective shooting
9)	Operating the camera - II • Arranging environment & Shooting • Tips for effective shooting
10)	Editing Principles • Major Client Project Preplanning • Idea generation • Storyboarding Premiere demonstration • Adding effects Post-production through the stage direction
11)	Video Recording/Major Client Video Storyboarding Individual Work
12)	Conversion/Exporting • Storing videos • Conversion/CD/DVD/Tapes • Interactive Video/Camtasia demo Premiere demonstration • Exporting and Delivery issues
13)	Main Client Video Editing
14)	Final Projects Presentations

Sources

Course Notes / Textbooks:	o Zettl, H. (2009). Video Basics 6. Available at the University Library and Google Books. o Adobe (2010). Adobe Premiere Pro CS4 Classroom in a Book. Available at the University Library and Google Books.
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Application	5	% 5
Homework Assignments	2	% 20
Project	2	% 65
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	1	14
Project	2	40	80
Homework Assignments	2	12	24
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2