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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4632	International Business	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AYLA ESEN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	In today’s competitive business environment where companies operate in a more integrated global economy, effective management of international operations stands as one of the key success factors. Even those entities who do not directly engage in international business are influenced by international events and by the business activities of their foreign competitors. Therefore, it is essential for any global player to develop a sound knowledge about the international business systems and dynamics of doing business abroad. For this end, this course provides students with basic knowledge regarding the economic, political, and cultural dimensions of international business and modes and strategies of foreign market entry. Major themes addressed include globalization, differences in the socio-economic, political, and cultural environments of international business, cross-national cooperation and agreements, methods of entering global markets and global strategies, and the organization/management of international business.

Learning Outcomes

The students who have succeeded in this course;
1. Discuss how globalization and international business affect each other.
2. Explain how the economic, political/legal, and cultural environments affect international business
operations.
3. Explain the basics of strategy and organization in an international firm.
4. Profile different types of entry modes and strategies firms use in international business.

Course Content

What is international business, globalization of markets and internationalization of the firm, the cultural environment of international business, political and legal systems in national environments, understanding emerging markets, strategy and organization in the international firm, exporting and global sourcing, FDI, collaborative ventures, licensing and franchising, marketing in the global firm, and a general overview of international business.
The teaching methods of this course include lecture, case study, reading, discussion, collaboratie learning, educational game.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Course Introduction	Review syllabus on Itslearning
2)	2nd Week: Topic 1. What Is International Business?	Review textbook Chapter 1
3)	3rd Week: Topic 2. Globalization of Markets and Internationalization of the Firm	Review textbook Chapter 2
4)	4th Week: Topic 3.The Cultural Environment of International Business	Review textbook Chapter 3
5)	5th Week: Topic 4. Political and Legal Systems in National Environments	Review textbook Chapter 6
6)	6th Week: Topic 5. Understanding Emerging Markets	Review textbook Chapter 8
7)	7th Week:Topic 6. Strategy and Organization in the International Firm	Review textbook Chapter 12
8)	8th Week: Mid-term Exam	Review Chapters 1-5 to study for midterm exam
9)	9th Week:Spring Break Week (no class)
10)	10th Week: Topic 7. Exporting and Global Sourcing	Review textbook Chapter 13
11)	11th Week: Topic 8. FDI, Collaborative Ventures, Licencing, Franchising	Review textbook Chapters 14 and 15
12)	12th Week: Topic 9. Marketing in the Global Firm	Review textbook Chapter 16
13)	13th Week:Group Project Presentations	May 9, for Section 1 May 6, for Section 2
14)	14th Week: Group Project Presentations

Sources

Course Notes / Textbooks:	Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill.
References:	 Cavusgil, S.T., Knight, G. and Reisenberger, J. (2020). International Business: The New Realities. 5th Edition. Pearson. Supplementary Material:  Daniels, J., Radebaugh, L.H. and Sullivan, D. (2019). International Business. 16th Edition. Pearson.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	18	5	90
Project	4	10	40
Midterms	1	1	1
Final	1	2	2
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising