| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor AYBİKE ELİF BOLCAN |
| Course Lecturer(s): |
Instructor ELİF FINDIK
|
| Recommended Optional Program Components: |
This course does not have any recommended optional components. |
| Course Objectives: |
The aim of this course is to get students comprehend the concept of entrepreneurship and its emergence, the phases of entrepreneurship, types of small businesses, the foundation process of small businesses, management, production, marketing and finance in small businesses, the problems of small businesses and their solutions, entrepreneurship and comprehending the problems to be solved in SMEs. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction and basic concepts of entrepreneurship |
None |
| 2) |
Social and economic significance of entrepreneurship |
Review of previous lesson |
| 3) |
The process to become an entrepreneur, entrepreneurship and its history in Turkey and on the world |
Review of previous lesson |
| 4) |
New business ideas, venture capital and other capital discovery methods |
Review of previous lesson |
| 5) |
Types of entrepreneurship and entrepreneurial culture |
Review of previous lesson |
| 6) |
Stories of successful entrepreneurship |
Review of previous lesson |
| 7) |
Encouraging entrepreneurship in Turkey |
Review of previous lesson |
| 8) |
Function of small business administration |
Review of previous lesson |
| 9) |
New management approaches |
Review of previous lesson |
| 10) |
Production function and production techniques for small business |
Review of previous lesson |
| 11) |
Marketing structure, problems and marketing techniques of small business |
Review of previous lesson |
| 12) |
Functions of human resources and public relations for small business |
Review of previous lesson |
| 13) |
Financing structure, problems and financing techniques of small business |
Review of previous lesson |
| 14) |
Problems and solutions for small business in Turkey |
Review of previous lesson |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
