ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP1001	Introduction to Programming (C++)	Spring	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE GELAL SOYAK
Course Lecturer(s):	Assist. Prof. CEMAL OKAN ŞAKAR Dr. UTKU GÜLEN RA ÇİĞDEM ERİŞ Assist. Prof. TARKAN AYDIN Assist. Prof. ERKUT ARICAN Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN Assist. Prof. ÖZGÜR ERKUT ŞAHİN Assist. Prof. ECE GELAL SOYAK
Recommended Optional Program Components:	None......
Course Objectives:	This course aims to provide an overview of programming concepts, design and an introduction to coding using the C++ language. The course has a focus on creating working computer programs in C++. This course will address fundamental concepts of analysis, design, code development, and testing.

Learning Outcomes

The students who have succeeded in this course;
I. Defining and analyzing the problem, finding a logical sequence of precise steps, developing algorithms.
II. Developing computer programs that utilize various types of selection constructs in C++.
III. Developing computer programs that employ repetition constructs in C++.
IV. Developing computer programs that use simple data structures like arrays and multi-dimensional arrays in C++.
V. Declaring and correctly calling functions in a C++ program.
VI. Developing computer programs in C++ that correctly use pointers and references.

Course Content

Introduction to Programming (Programming languages, compilers)
Problem Solving, Algorithm Design and Representation (Pseudocode, Flow-chart)
Primitive Data Types, Constants, Variables, Identifiers, Named Constants, Arithmetic Operations
Relational and Logical Operators, Conditional Statements ('If' Selection Structures, 'Switch Case' Blocks)
Repetition Structures (Do/While Repetition Structure, the for repetition structure), break and continue statements
Functions, Function Overloading
Arrays, Multi-Dimensional Arrays, Seaching arrays
Strings, String functions
Pointers
Pass By Reference with Pointers, Pass by Value

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	An Introduction to Important Concepts of Computer Systems (Computer Components, Software, Operating System, File System, Programming Languages, Compilers)	Reading about important concepts of computer systems from textbook
2)	Problem Solving (Algorithms, Pseudocode, Flow-chart), Algorithm Design	Having knowledge about algorithm design techniques from the course book and other sources
3)	Primitive Data Types, Constants, Variables, Identifiers, Named Constants, Arithmetic Operations	Designing sample programs using the pseudo-code and flowchart algorithm design techniques Reading the sections of the text book about Primitive Data Types, Constants, Variables, Named Constants, Arithmetic Operations
4)	Quiz, Relational and Logical Operators, Conditional Statements	Writing simple C++ programs
5)	Do/While Repetition Structures	Developing programs that contains relational and logical operators Reading the related parts of the course book and reference sources with loops
6)	For repetition structures, break and continue statements	Writing the pseudo-codes, drawing flowcharts and writing C++ codes of sample programs
7)	Quiz, Functions, Recursion, Inline functions, Function Overloading	Having knowledge about modular programming from course book and reference sources
8)	Arrays in C++	Developing sample C++ programs with functions
9)	Strings, String functions	Reading the related sections of the course book and reference sources with strings and built-in string functions
11)	Multi-dimensional arrays	Developing sample C++ programs related with arrays
12)	Quiz, Sorting Arrays, searching in Arrays	Writing sample programs about strings, using built-in string functions in C++ programs
13)	Pointers	Developing C++ programs that include array sorting and searching algorithms Reading the related topics of course book and reference sources with pointers
14)	Pass by Reference to Functions with Pointers, Function Pointers	Developing C++ programs about pointers

Sources

Course Notes / Textbooks:

Paul J. Deitel, Harvey M. Deitel, C++ How to Program, 7th Ed., Pearson

Bjarne Stroustrup, The C++ Programming Language, 3rd Ed., Addison-Wesley.

Bjarne Stroustrup, Programming Principles and Practice Using C++, 1st Ed., Addison-Wesley.

Walter Savitch, Problem Solving with C++, 7th Ed., Addison-Wesley

Andrei Alexandrescu, Herb Sutter, C++ Design and Coding Standards: Rules and Guidelines for Writing Programs, 1st Ed., Addison-Wesley.

References:

http://www.cplusplus.com/doc/tutorial/

http://www.cprogramming.com/

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	4	% 25
Midterms	1	% 35
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Homework Assignments	1	10	10
Quizzes	3	12	36
Midterms	1	24	24
Final	1	35	35
Total Workload			161

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2