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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM3004	Human Capital and Leadership	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. CİHANGİR GÜMÜŞTAŞ
Recommended Optional Program Components:	N/A
Course Objectives:	This course will provide general information about HRM functions and their importance on organization’s overall performance. Leadership is also important for managing human capital in organizations. During the course features of leadership and basic leadership theories will be explained. By focusing on strategic, operational and administrative roles of human resource management, students will acquire critical knowledge of the changing nature of issues facing their most important organizational asset: human capital. Theories of leadership, power and leadership and different leadership styles will be also discussed during the ccourse.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
-Explain the effect of effective human resources management on organizational strategies and performance.
-Understand human resource planning, recruitment, selection and placement functions.
-Gain awareness about the importance of lifelong learning skills and the importance of learning and development activities in organizations.
-Explain the importance of performance evaluation methods and performance management and understand the importance of individual and team performance.
-Explain the factors affecting compensation management and rewarding, and different compensation management systems.
- Understands the importance of career management for employees and organizations, explains the impact of entrepreneurship, change and innovation on their career.
- Understand differences among the concept of leadership, management, ethics and power, and the relationship between each other.
- Understand and compares different leadership approaches and styles.

Course Content

During the course firstly new researches about human capital and leadership will be discussed. Human capital management process and its effect on strategic goals of organization will be explained. The course will address all the functions of Human Resource Management that are; planning, recruitment, selection, training and development, performance management, career and talent management and compensation systems. Leadership and power, important theories about the leadership will be also discussed during the course

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction -Global Human Capital Trends	N/A
2)	Introduction to Human Resource Management	Textbooks and presentations
3)	Human Resource Planning	Textbooks and presentations
4)	Selection and Placement	Textbooks and presentations
5)	Training and Development Management	Textbooks and presentations
6)	Performance Management	Textbooks and presentations
7)	Rewarding and Compensation Management	Textbooks and presentations
8)	Rewarding and Compensation Management	Textbooks and presentations
9)	Career and Talent Management	Textbooks and presentations
10)	Career and talent management	Textbooks and presentations
11)	Introduction to Leadership	Textbooks and presentations
12)	Leadership Theories 1	Textbooks and presentations
13)	Leadership Theories 2	Textbooks and presentations
14)	Leadership Theories and General Review	Textbooks and presentations

Sources

Course Notes / Textbooks:	1. Gary Dessler, Human Resource Management, Prentice Hall, 13th edition, 2013. 2. Peter G. Northouse, Leadership: Theory and Practice, 6th edition, 2013
References:	Yok - N/A

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Project	11	33
Midterms	6	18
Paper Submission	1	2
Final	1	3
Total Workload		168

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2