GEP1506 History of the Modern Middle EastBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1506 History of the Modern Middle East Fall 3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: The aim of this course is to provide with information about the formation of the modern Middle East during and after World War I, the development of the Middle Eastern countries that emerged after it, and the power struggles that took place in the Middle East in the 20th century.

Learning Outcomes

The students who have succeeded in this course;
Undergraduates who take this course will have a deeper understanding of the on-going transformation in the Middle East
1-Acquires information about the geography of the Middle East.
2-Has information about the development processes of the countries that left the Ottoman Empire and entered the process of nationalization in the Middle East until today.
3-Has information about Middle Eastern nations.
4-Have information about the power struggles over the Middle East in the 20th century.
5-20. Knows the political, economic, cultural and social transformation that the Middle East has undergone throughout the century.

Course Content

The course will cover major themes in contemporary middle east such as state-building; state power; political economy and the energy question; and the role of religion in politics.
Teaching methods and techniques used in the course are: lecture, individual work, reading, discussion.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) World War I and the Middle East
2) The Middle East in the interwar period: Türkiye (1919-1945)
3) The Middle East in the interwar period: Iranian (1919-1945)
4) The Middle East in the interwar period: Sweetcorn (1919-1945)
5) The Middle East in the interwar period: Syria,Iraq, (1919-1945)
6) Political developments in Jordan Lebanon and Saudi Arabia (!919-1945)
7) Palestine and Zionism under Mandate
8) Midterm Week
9) Palestine issue and the Establishment of the State of Israel
10) Iran during the Cold War 1945-1970
11) Egypt during the Cold War 1945-1970
12) Syria, Iraq and Lebanon during the Cold War 1945-1970
13) Israel and Palestine Issue during the Cold War 1948-1970
14) General evaluation 20th Century and the Middle East:Re-designing the Middle East after the Gulf War

Sources

Course Notes / Textbooks: Course Notes / Textbooks: Roger Owen (2003) State, Power and Politics in the Making of the Modern Middle East. Routledge, London and New York; M.E. Yapp (1996) The Near East Since the First World War. Longman, Pearson, Essex.; Articles to be announced.
References: T.G. Fraser, Modern Ortadoğu’nun Kuruluşu, Remzi Kitapevi, , İstanbul, Kasım 2011.
-Roger Owen, 20. Yüzyılda Ortadoğu Ekonomileri Tarihi, Sabancı Üniv. Yay., İst. 2002.
-Arthur Goldschmidt, Lawrence Davidson, Kısa Ortadoğu Tarihi, Doruk yay., İst. 2018.
-William L. Cleveland, Modern Ortadoğu Tarihi, Agora kitaplığı, İst. 2008.
-Sean McMeekın, Osmanlı’da Son Fasıl: Savaş-Devrim ve Ortadoğu’nun Şekillenişi, YKY, İst. 2015.
-Ortadoğu’da Değişim ve Türkiye, Edit: Atila Sandıklı, Erdem Kaya, Bilgesam yay., İst. 2014.
-Ortadoğu: Aktörler, Unsurlar, Sistemler, Edit: Mehmet Şahin, Kopemik yay., İst. 2019.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 10
Homework Assignments 1 % 10
Presentation 1 % 10
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 12 2 24
Presentations / Seminar 1 5 5
Homework Assignments 1 10 10
Quizzes 1 10 10
Midterms 1 2 2
Final 1 2 2
Total Workload 92

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3