ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
APR4003	Internship I	Fall	0	0	0	3

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YEŞİM ULUSU
Course Lecturer(s):	Assoc. Prof. EDA ÖZTÜRK Prof. Dr. ELİF ENGİN
Course Objectives:	In summer training courses; the main objective is to observe a company in an original setting.

Learning Outcomes

The students who have succeeded in this course;
1) Experiences the work environment.
2) Participates in team work.
3) Improves oral and written communication skills.
4) Relates new subjects.
5) Synthesizes contemporary issues in advertising industry.

Course Content

The duration for the summer trainings is six weeks (30 working days). A written report summarizing the training experience is required. The company must work on advertising business.
Teachming Methods: İşyerinde Uygulama

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Practice
2)	Practice
3)	Practice
4)	Practice
5)	Practice
6)	Practice

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Final	1	% 100
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 100
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Special Course Internship (Work Placement)	6	12	72
Total Workload			72

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	2
4)	To be able to follow and interpret innovations in the field of advertising	4
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	5