ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
APR4003 | Internship I | Fall | 0 | 0 | 0 | 3 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YEŞİM ULUSU |
Course Lecturer(s): |
Assoc. Prof. EDA ÖZTÜRK Prof. Dr. ELİF ENGİN |
Course Objectives: | In summer training courses; the main objective is to observe a company in an original setting. |
The students who have succeeded in this course; 1) Experiences the work environment. 2) Participates in team work. 3) Improves oral and written communication skills. 4) Relates new subjects. 5) Synthesizes contemporary issues in advertising industry. |
The duration for the summer trainings is six weeks (30 working days). A written report summarizing the training experience is required. The company must work on advertising business. Teachming Methods: İşyerinde Uygulama |
Week | Subject | Related Preparation |
1) | Practice | |
2) | Practice | |
3) | Practice | |
4) | Practice | |
5) | Practice | |
6) | Practice |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Final | 1 | % 100 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % 100 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Special Course Internship (Work Placement) | 6 | 12 | 72 |
Total Workload | 72 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 2 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 2 |
4) | To be able to follow and interpret innovations in the field of advertising | 4 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 2 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 3 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 5 |