APR4003 Internship IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
APR4003 Internship I Fall 0 0 0 3

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. YEŞİM ULUSU
Course Lecturer(s): Assoc. Prof. EDA ÖZTÜRK
Prof. Dr. ELİF ENGİN
Course Objectives: In summer training courses; the main objective is to observe a company in an original setting.

Learning Outcomes

The students who have succeeded in this course;
1) Experiences the work environment.
2) Participates in team work.
3) Improves oral and written communication skills.
4) Relates new subjects.
5) Synthesizes contemporary issues in advertising industry.

Course Content

The duration for the summer trainings is six weeks (30 working days). A written report summarizing the training experience is required. The company must work on advertising business.
Teachming Methods: İşyerinde Uygulama

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Practice
2) Practice
3) Practice
4) Practice
5) Practice
6) Practice

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Final 1 % 100
Total % 100
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Special Course Internship (Work Placement) 6 12 72
Total Workload 72

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 3
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management 2
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising 2
4) To be able to follow and interpret innovations in the field of advertising 4
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field. 2
6) To address and solve the needs and problems of the field through the developed scientific perspective 3
7) To recognize and understand all the dynamics within the field of advertising 3
8) To analyze and develop solutions to problems encountered in the practical field of advertising 5