| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assist. Prof. AYBİKE ELİF BOLCAN |
| Course Lecturer(s): |
Assist. Prof. AYBİKE ELİF BOLCAN
|
| Recommended Optional Program Components: |
This course does not have any recommended optional components. |
| Course Objectives: |
To study social security systems which have been established to protect workers against working life risks that may cause a loss in the working ability. To define development, instruments, legal nature, and branches of social security system and understand the basic structure and functioning of the social security system in Turkey. |
| Week |
Subject |
Related Preparation |
| 1) |
Description and purpose of social security |
None |
| 2) |
Conditions causing the rise of social security |
Review of previous subject |
| 3) |
Social security risks |
Review of previous lesson |
| 4) |
Social security coverage |
Review of previous lesson |
| 5) |
Sickness and maternity insurance, occupational accidents and diseases, unemployment insurance, old age, disability and survivors insurance, family benefits |
Review of previous lesson |
| 6) |
Coverage of social security and income distribution |
Review of previous lesson |
| 7) |
Financial sources of social security
premiums |
Review of previous lesson |
| 8) |
Premiums |
Review of previous lesson |
| 9) |
Non-premium revenues |
Review of previous lesson |
| 10) |
Premiums and finance systems |
Review of previous lesson |
| 11) |
Social security allowances |
Review of previous lesson |
| 12) |
Short-term insurances in social insurances: Sickness and maternity insurance, occupational accidents and diseases, unemployment insurance |
Review of previous lesson |
| 13) |
Long term insurances: Old-age, disability, survivors |
Review of previous lesson |
| 14) |
Relation between private insurances and social security |
Review of previous lesson |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
