ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4114	Field Study in Political Communication II	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	none
Course Objectives:	This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course. This course is based practice and research in the field. Students will bring their materials to class for farther discussions.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to develop new skills for research and field work in communication, and will be able to deeply explore the political field not only in times of political crisis, but also in day-to-day politics.

Course Content

This course provides an in-depth exploration of the practices of political communication that is discussed in the first part of the course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	none
2)	Political actors compete over the new media	Wolfsfeld, 1-7
3)	Political power and power over the media	Wolfsfeld, 7-23
4)	Political control and media independence	Wolfsfeld, 23-45
5)	Turning politics into news	Wolfsfeld, 45-72
6)	Telling a good story	Wolfsfeld, 72-95
7)	media effects	Wolfsfeld, 95-119
8)	Field work I	none
9)	Field work II	none
10)	Field work III	none
11)	Field work IV	none
12)	Presentations	none
13)	Presentations	none
14)	Presenations	none

Sources

Course Notes / Textbooks:	Gadi Wolfsfeld (2011 ) Making Sense of Media and Politics: Five Principles in Political Communication. New York: Routledge.
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Field Work	1	% 50
Homework Assignments	1	% 20
Presentation	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Field Work	8	40
Study Hours Out of Class	14	28
Project	1	10
Homework Assignments	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2