ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0633	Environment and Sustainable Development	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. PINAR ÖZUYAR
Recommended Optional Program Components:	NA
Course Objectives:	This course aims to enable students to understand the principles of the concept of sustainable development in general and to think in a versatile way especially in terms of environment. This course focuses on the concept of Sustainable development that is organized in meeting human development goals while maintaining the ability of natural systems to provide the natural resources and ecosystem services on which the economy and society depend. Sustainable development differs from the concept of sustainability by adding the 'future' factor. Although sustainable development is a major subject with many sub-sections, the course covers the knowledge and skills that form the basis for understanding the concept, especially in the context of environmental quality.

Learning Outcomes

The students who have succeeded in this course;
1. Can state and explain the principles of sustainable development
2. Knows the basic concepts of sustainable development.
3. State and define the relationship between selected global topics and sustainable development.
4. Knows the basic global problems in terms of environment.
5. Can explain the current status of the above-mentioned objectives globally.

Course Content

Introduction to the course
Sustainable development
indicators, goals and global efforts 1
Sustainable development
indicators, goals and global efforts 2
Term Project
Sustainable Universities
Population and city
Natural resources, biodiversity and waste 1
Natural resources, biodiversity and waste 2
Food and Water
Climate Change and Energy
Term Project
Clean Production and consumption
Wrap Up

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course	yok
2)	Sustainable Development 1	To be given
3)	Sustainable Development 2	To be given
4)	Term Project
5)	Sustainable Universities
6)	Population and City
7)	Natural Resources and Biodiversity
8)	Natural Resources and Biodiversity
9)	Waste
10)	Water
11)	Food
12)	Term Project
13)	Climate Change and Energy
14)	Clean production and consumption

Sources

Course Notes / Textbooks:	NA
References:	NA

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	6	% 20
Project	6	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	52	728
Application	6	12	72
Study Hours Out of Class	14	64	896
Presentations / Seminar	2	2	4
Project	14	96	1344
Final	1	2	2
Total Workload			3046

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3