| Week |
Subject |
Related Preparation |
| 1) |
General overview of the relation between literature and society |
Lecturer's Presentation |
| 2) |
Social data included in oral literature
|
Lecturer's Presentation |
| 3) |
Examples chosen from Turkish and World oral literature
|
Muhsine Helimoğlu Yavuz-Masallar ve Eğitimsel İşlevleri,Cumh.Kit.Yay.,İst.2009(4.baskı)
Muhsine Helimoğlu Yavuz ,“Göç ve Göçmenlik Edebiyatında Yer Alan Dramatik İnsan Manzaralarından Bir Kesit”, Kültür ve Edebiyatta Göç ve Göçmenlik, KIBATEK Yay., Ank.2009, s.47-51
|
| 4) |
Social data included in and reflected by written literature and methods to evaluate these data. |
Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç,Ank.1997
Muhsine Helimoğlu Yavuz ,“Biyografik Romanlardan Hareketle ‘Kişisel Tarih Toplumsal Tarih midir’ Sorunsalı Üzerine Bir İnceleme”, Folklor/Edebiyat, C.18, S.69, 2012-1, s.263-276
|
| 5) |
General overview of society in classical novels of Turkish and World literature. |
Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç,Ank.1997 |
| 6) |
Evaluation of these with comparative methods
|
Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç,Ank.1997 |
| 7) |
Analysis of one of the Russian classics, Tolstoy’s “Anna Karenina”, with regards to social data
|
Tolstoy, “Anna Karenina“ |
| 8) |
Midterm
|
|
| 9) |
Analysis of one of the French classics, Stendhal’s “Madame Bovary”, with regards to social data
|
Stendhal,“Madame Bovary”
|
| 10) |
Analysis of one of the American classics, John Steinbeck’s “The Grapes of Wrath” (Gazap Üzümleri), with regards to social data
|
John Steinbeck, “Gazap Üzümleri” |
| 11) |
Social fabric on which one of the Russian classics, Chekhov’s “The Lady with the Little Dog” (Küçük Köpekli Kadın), is based
|
Çehov, “Küçük Köpekli Kadın”
|
| 12) |
Social structure reflected by one of the Turkish novels called “Araba Sevdası” written by Recaizade Mahmut Ekrem
|
Modern Türk Edebiyatının Ana Çizgileri, Kenan Akyüz, Ank.1976
Recaizade Mahmut Ekrem, “Araba Sevdası”
|
| 13) |
Social terrain of Halit Ziya Uşaklıgil’s novel “Aşk-ı Memnu”
|
Halit Ziya Uşaklıgil, “Aşk-ı Memnu” |
| 14) |
Social profile reflected by Yakup Kadri Karaosmanoğlu’s novel “Yaban”
|
Yakup Kadri Karaosmanoğlu, “Yaban” |
| Course Notes / Textbooks: |
|
| References: |
-Karşılaştırmalı Edebiyat Bilimi, Gürsel Aytaç,Ank.1997
-Modern Türk Edebiyatının Ana Çizgileri, Kenan Akyüz, Ank.1976
-“Biyografik Romanlardan Hareketle ‘Kişisel Tarih Toplumsal Tarih midir’ Sorunsalı Üzerine Bir İnceleme”, Folklor/Edebiyat, C.18, S.69, 2012-1, s.263-276
-“Göç ve Göçmenlik Edebiyatında Yer Alan Dramatik İnsan Manzaralarından Bir Kesit”, Kültür ve Edebiyatta Göç ve Göçmenlik, KIBATEK Yay., Ank.2009, s.47-51
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
