ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN1001 | Introduction to Programming (Java) | Spring | 2 | 2 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ÖZGE YÜCEL KASAP |
Course Lecturer(s): |
Instructor DUYGU ÇAKIR YENİDOĞAN RA SEVGİ CANPOLAT RA MERVE ARITÜRK Assist. Prof. BETÜL ERDOĞDU ŞAKAR RA ÇİĞDEM ERİŞ Assist. Prof. TAMER UÇAR |
Recommended Optional Program Components: | None |
Course Objectives: | This course offers an introduction to the Java programming language for those students who have had little or no background in programming. Toward this goal students will learn how to write programs using the Java language and to compile and execute them under the Sun Microsystems, Inc. Java 2 Platform, Standard Edition, or other integrated development environments (IDEs) such as Eclipse, Netbeans. |
The students who have succeeded in this course; 1. Define basic concepts and categories of Java programming languages 2. Develop, test and operate Java programmes to address a particular software problem. 3. Define features of primitive data types such as integer, char, double, etc. 4. Define arithmetic, relational and boolean expressions, type conversions, assignment statements, selection and iterative statements and conditional branching. 5. Describe fundamentals of methods, design issues, creating and calling static/nonstatic methods with their input and output parameters, public/private access modifiers and calling 6. Define looping methods(for, while, do-while) in Java language. 7. Demonstrate array and arraylist structures in Java language 8. Define how to generate random numbers with Math class or Random Object 9. Define class structure with methods that has input and output values, build objects and save in array and ArrayList collections |
The content of the course is composed of the programming basics that include primitive and reference data types , assignments, arithmetic and logical operators, control statements (if/else, switch/case, loops), methods and objects, UML diagrams, set/get methods and constructors, single and multi dimensional arrays, arraylists. Students must attend at least 4 lessons to take the final exam. |
Week | Subject | Related Preparation |
1) | Introduction | Course schedule and expectations |
2) | Introduction to Java Applications /Elementary Programming | Set up your environment |
3) | Control Statements: Part 1 | Chapter 3 |
4) | Control Statements: Part 2 | Chapter 4 |
5) | Methods | Cahpter 5 |
6) | Arrays | Chapter 6 |
7) | Arrays II | Chapter 6&7 |
8) | Review + Midterm | |
9) | Multidimensional Arrays | Chapter 8&9 |
10) | Introduction to Classes and Objects | Chapter 10 |
11) | Classes and Objects II | Chapter 10 |
12) | Classes and Objects: A Deeper Look | Chapter 12 |
13) | Classes and Objects: A Deeper Look II | Chapter 13 |
14) | Strings | Chapter 13 |
Course Notes / Textbooks: | Paul Deitel, Harvey Deitel, Java: How to Program, 9th Edition, 2011, Pearson, ISBN-10: 0132575663, Edition: 10th |
References: | Liang, Introduction to Java Programming, 8e, Pearson Education, Addison Wesley, 2008, ISBN 978-0-321-50968-0 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 8 | % 0 |
Laboratory | 2 | % 20 |
Quizzes | 9 | % 22 |
Midterms | 1 | % 18 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Laboratory | 14 | 2 | 28 |
Study Hours Out of Class | 5 | 3 | 15 |
Homework Assignments | 5 | 10 | 50 |
Midterms | 1 | 15 | 15 |
Final | 1 | 18 | 18 |
Total Workload | 154 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |