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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC2007	Sociological Perspectives	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor İLHAN ZEYNEP KARAKILIÇ
Course Lecturer(s):	Assist. Prof. KAYA AKYILDIZ
Recommended Optional Program Components:	"."
Course Objectives:	This course is designed to discuss the theoretical heritage and conceptual transformation in sociology within the framework of boundaries and relationalities between major and minor approaches. Beginning with classical sociologists such as Durkheim, Marx, and Weber, we will also examine modern interpretations of these thinkers within neo-Marxist and neo-Weberian frameworks, as well as functionalist and structuralist theories. The works of Wright, Wallerstein, and relevant modern sociologists will be integrated into these discussions. Through current sociological debates and the conceptual frameworks surrounding cultural diversity, civil society, and practical methodologies in sociology, we will explore both old and new approaches to understanding social change regarding sociological perspectives.

Learning Outcomes

The students who have succeeded in this course;
1. Analyse different sociological perspectives by improving sociological imagination.
2. Evaluate theories for interpretations of connections between capitalism, (in)equality, and social change.
3. Critical assessment of social inequalities and visiting difference-centred approaches, and new debates in sociology.
4. Formulate a model to describe concepts such as class, division of labour, differences and inequalities, cultural, political and economic conflicts regarding societal settings.

Course Content

In this course we will analyze the sociological issues, theories of classical and contemporary sociology along with the debates. In addition to the main theories we will evaluate theorists and investigators, including Auguste Comte, Emile Durkheim, Karl Marx, Max Weber.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: From major theories to minor approaches	Introduction to the course
2)	Durkheim and Sociology as a Method	Read the related chapter / readings before coming to class. The Rules of Sociological Method
3)	Durkheim and “Functionalist” Heritage	Read the related chapter / readings before coming to class The Rules of Sociological Method
4)	Marx, Engels and “Revolution”	Read the related chapter / readings before coming to class Communist Manifesto
5)	Marxist Heritage towards Class and Inequalities: Relations between Economy and Society	Read the related chapter / readings before coming to class Communist Manifesto
6)	Weber’s Conceptual Toolkit: Class, Status, Party	Read the related chapter / readings before coming to class Economy and Society
7)	Contemporary Inequalities: Comparison between Marxist and Weberian Aproaches	Read the chapter / readings before coming to class. Economy and Society
8)	Midterm Exam – on-site
9)	In Pursue of the Classical (Major) Theories: Parson’s “Structural” Analysis	Read the related chapter / readings before coming to class. The Structure of Social Action
10)	Sociological Heritage against Contemporary Challenges: Transformative Trajectories	Read the related chapter / readings before coming to class The End of the World as we Know it
11)	Different Perspectives from 20th Century: Pierre Bourdieu	Read the related chapter / readings before coming to class Distinction
12)	Different Perspectives from 20th Century: Erving Goffman	Read the related chapter / readings before coming to class The Presentation of Self in Everyday Life
13)	Towards -or from- Sociological Perspective Examples from the 21st Century	Read the related chapter / readings before coming to class (Diverse theories and Concepts will be discussed via further readings)
14)	Towards -or from- Sociological Perspective Examples from the 21st Century	Read the related chapter / readings before coming to class (Diverse theories and Concepts will be discussed via further readings)

Sources

Course Notes / Textbooks:

• Emile Durkheim, The Rules of Sociological Method
• Karl Marx & Friedrich Engels, Communist Manifesto
• Max Weber, Economy and Society “Sociological Terms”
• Talcott Parsons, The Structure of Social Action (chapter/s will be selected)
• Immanuel Wallerstein, The End of the World as we Know it (The Heritage of Sociology)
• Erving Goffman, The Presentation of Self in Everyday Life

(Selected chapters from each material will be provided on weekly basis.)
(Her kaynaktan seçilen bölümler haftalık olarak sağlanacaktır.)

References:

Her kaynaktan seçilen bölümler haftalık olarak sağlanacaktır.
Selected chapters from each material will be provided on weekly basis.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	3	% 15
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Presentations / Seminar	1	10	10
Homework Assignments	1	10	10
Midterms	1	2	2
Final	1	20	20
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2