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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4004	Communication Skills II	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÜMİT EROL
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to provide students with the necessary tools and knowledge to build fluent, accurate and a confident communication skills.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully completes this course will:
-be able to contribute to a group discussion expressing their opinions, varying views, and questions
-be able to use basic techniques to deliver a presentation to a specific audience
-be able to converse in a variety of professional and academic situations
-be able to participate in online discussions using web-based tools

Course Content

Speaking skills, Engaging with Others’ Ideas Empathy, disagreeing and refutation skills, academic speaking style, using communication skills in professional life

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Communication Process:
3)	Improving Speaking Skils
4)	Engaging with Others’ Ideas and Emphaty
5)	Disagreeing and refutation skills
6)	academic communication style
7)	Midterm
8)	Using communication skills in professional life
9)	Using communication skills in professional life
10)	Negotiation Techniques
11)	Communication in a Global World
12)	Effective Presentation Techniques
13)	Presentations
14)	Presentations

Sources

Course Notes / Textbooks:	various handouts
References:	various handouts

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	40
Presentations / Seminar	4	8
Project	6	18
Homework Assignments	5	10
Midterms	1	5
Final	2	15
Total Workload		138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising