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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1605	Popular Culture	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

John Berger - Görme Biçimleri kitabından 5. bölüm
Walter Benjamin – Sanat Eserinin Teknik Olanaklarla Yeniden Üretilmesi makalesi
Ahu Antmen –Kimlikli Bedenler kitabından Çağdaş Sanat Öncülerinin Kimlikleri Neden Pembe? makalesi
Roland Barthes – Mitolojiler kitabından 5. bölüm (Türkçe çeviri sağlanacaktır)
Can Kozanoğlu – Pop Çağı Ateşi
Çizgi roman ve manga örnekleri

References:

Film & dizi
Grease
Back to the Future
Matrix
Spider Man
Rambo
Breakfast at Tiffany’s
Sex & the City

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	9	4	36
Midterms	1	3	3
Final	1	10	10
Total Workload			91

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2