ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA1011	Introduction to Business	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN
Recommended Optional Program Components:	None
Course Objectives:	This introductory course is designed to provide the students with an overview of the general business environment and how businesses function. The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and nonmanagers) in today’s changing organizations by examining the relationships between the businesses (including their management and structures) and their owners, employees, and customers. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.”

Learning Outcomes

The students who have succeeded in this course;
Upon the completion of the course, students will learn:

1. the basic business terminology
2. the dynamics in the environment within which a business operates
3. social and ethical responsibility of businesses
4. the ownership of businesses and business structures
5. the role of management in a business setting and its functions
6. the major business functions including operations, marketing, and human resource management.

Course Content

The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	The Business Environment	Bovee & Thill, Ch.1
3)	The Global Marketplace	Bovee & Thill, Ch.3
4)	Business Ethics and Corporate Social Responsibility	Bovee & Thill Ch.4
5)	Entrepreneurship	Bovee & Thill, Ch.6
6)	Yönetim Rolleri, İşlevleri ve Becerileri	Bovee & Thill, Ch.5
7)	Management Roles, Functions, and Skills	Bovee & Thill, Ch.7
8)	Midterm Exam (covering chapters 1, 3 and 4 from textbook)
8)	Midterm Exam
9)	Organization and Teamwork	Bovee & Thill, Ch.8
10)	Production Systems	Bovee & Thill, Ch.9
11)	Employee Motivation	Bovee & Thill, Ch.10
12)	Human Resource Management	Bovee & Thill, Ch.11
13)	Art and Science of Marketing	Bovee & Thill , Chs.12 Online Quiz
14)	Finance and Businesses	Ebert & Griffin, Chs. 16 & 17
14)	Course Wrap-up

Sources

Course Notes / Textbooks:	Business in Action (2020, 9th Global Edition) by Bovee, C.L. & Thill, J.V. Pearson Education.
References:	Recommended Readings: Current issues of The Financial Times, New York Times, Bloomberg, Business Week, The Economist, Harvard Business Review, Business Strategy Review, as well as the business sections of daily local papers.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 15
Midterms	1	% 30
Final	1	% 55
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	14	147
Quizzes	1	2
Midterms	1	2
Final	1	2
Total Workload		192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2