ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN2022	Software Engineering Analysis and Design	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. MEHMET ALPER TUNGA
Recommended Optional Program Components:	None
Course Objectives:	The students will have the ability of analyzing and designing of a software development process such as defining scope, describing problems, gathering system requirements, constructing data, object and process models and identifying alternative solution to apply feasibility analysis for decision making purposes.

Learning Outcomes

The students who have succeeded in this course;
1. Describe systems analysis and design concepts and define the components of information systems
2. Describe the essential phases of systems development
3. Describe project management tools and a number of systems analysis approaches for solving information system problems
4. Define scope of information system problems
5. Identify the problems, opportunities and directives that trigger the project
6. Define functional and nonfunctional system requirements, apply fact-finding techniques
7. Define actors and use cases, construct context and use case model diagrams
8. Construct data models and UML diagrams
9. Define the basic concepts and constructs of a process model and construct context, data flow, event and system diagrams
10. Identify alternative system solutions, define six types of feasibility, prepare cost-benefit analyses and system proposal reports

Course Content

The course content is composed of the basic concepts of systems analysis and design, the components of information systems, methods for developing information systems, project management, systems analysis approaches, scope definition phase, problem analysis phase , requirements analysis phase, use-cases, data modeling and analysis, process modeling, feasibility analysis and the system proposal.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Systems Analysis and Design
2)	The Components of Information Systems
3)	Systems Analysis Approaches
4)	Project Management
5)	Scope Definition and Problem Analysis Phases
6)	Requirements Analysis Phase
7)	Use Case Diagrams
8)	Use Case Scenarios
9)	Data Modeling and Analysis
10)	Data Modeling and Analysis
11)	UML Diagrams
12)	Process Modeling
13)	Feasibility Analysis and the System Proposal
14)	Project Presentations

Sources

Course Notes / Textbooks:	Eric J. Braude and Michael E. Bernstein, Software Engineering: Modern Approaches 2ed, John Wiley & Sons, 2011, ISBN 978-0-471-69208-9 Lonnie D. Bentley and Jeffrey L. Whitten, Systems Analysis & Design for the Global Enterprise 7ed, McGraw Hill, 2007, ISBN-13 978-0-07-110766-2
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	10	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2