ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ESE4101 | Sustainable Energy | Spring | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ÖZCAN HÜSEYİN GÜNHAN |
Course Lecturer(s): |
Assist. Prof. CANAN ACAR |
Recommended Optional Program Components: | Not available. |
Course Objectives: | The objectives of the course is to teach the students the tradeoffs inherent in sustainability; to lead them to learn technology and technology dependent energy policy options and provide an assessment frame work to produce alternative solutions. In this respect, the conventional and renewable energy resources and the existing and future’s technologies will be examined in relation to their environmental strengths and weaknesses, their economic viability and their ability to satisfy the ever evolving regulatory expectations of the world community |
The students who have succeeded in this course; I. Understand the pillars on which sustainability stands and the importance of energy as one of the pillars II. Identify the differences between different energy resources as far as sustainability is considered III. Comprehend the local regional and global effects of energy production and consumption. IV. Know the economic evaluations pertaining to energy and the rest of the economy V. Understands various sustainability indicators and the sustainability metrics VI. Differentiate between various fossil fuels and their contribution to human processes. VII. Knows the issues related to fossil fuels from exploration , discovery , extraction to final use. VIII. Comprehend and analyze the environmental impacts of fossil fuels. IX. Differentiate between various new and renewable energy sources and their contribution to human processes |
Wide aspects of energy use from the viewpoints of sustainability, resource availability, technical performance, environmental effects, and economics. The course shows the tools to make “informed energy choices” and review the technology, environmental impacts and economics of main energy sources like nuclear, solar, wind, geothermal energies and hydropower. Covers the relationships between the development of technology, energy resources, and energy technologies available today. |
Week | Subject | Related Preparation |
1) | Sustainable Energy | |
2) | Energy Resources | |
3) | Homework 1, in-class presentation | |
4) | Local, Regional and Global Environmental Effects of Energy Production and Consumption | |
5) | Economic Evaluation | |
6) | Energy Systems and Sustainability Metrics | |
7) | Homework 2, in-class presentations | |
8) | Fossil Fuels and Fossil Energy | |
9) | Midterm Examination | |
10) | Environmental Impacts of Fossil Fuels and Fossil Energy | |
11) | Nuclear power | |
12) | Homework 3, in-class presentation | |
13) | New and Renewable Energy Sources in Context | |
14) | Complexity of the Energy Systems | |
15) | Studying for the final examinations | |
16) | Studying for the final examinations |
Course Notes / Textbooks: | Ders notları/pp sunumları Referans kitap: J. W. Tester, E. M. Drake, M. W. Golay, M. J. Driscoll, and W. A. Peters ,“Sustainable Energy- Choosing Among Options”,1995 Lecture Notes and pp presentations Reference(s): J. W. Tester, E. M. Drake, M. W. Golay, M. J. Driscoll, and W. A. Peters ,“Sustainable Energy- Choosing Among Options”,1995 |
References: | Makaleler ders sırasında bildirilecektir. Papers to be announced later. |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 16 | 3 | 48 |
Presentations / Seminar | 2 | 2 | 4 |
Project | 1 | 20 | 20 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 104 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |