ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3424	Content Creation Practices	Spring	3	0	3	7

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. GÜL ŞENER
Course Lecturer(s):	RA EREN DEMİRKIRAN
Course Objectives:	This course aims to provide students with an understanding of content creation processes and strategies, equip them with creative content production skills, and teach effective content creation for digital platforms. The focus is on essential topics such as content planning, audience analysis, creative writing techniques, and digital media trends.

Learning Outcomes

The students who have succeeded in this course;
1.Develops the ability to design content tailored to the target audience.
2.Understands effective content creation strategies for digital platforms.
3.Summarizes creative writing and visual communication techniques.
4.Produces original content for various formats such as social media, blogs, and videos.
5.Develops innovative content solutions by keeping up with current trends.

Course Content

Audience analysis and content strategy, Creative writing techniques, Intro.to digital platforms and media formats, Content design for social media, Creating video content, Blog posts and long-form content, Creating engagement driven content, Visual content and design principles, Trend analysis and innovative content solutions, SEO and digital visibility strategies

The teaching methods to be used are as follows;
Case Study: Students analyze case studies related to advertising content.
Application: Students will produce advertising content.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course and basic concepts of content creation
2)	Audience analysis and content strategy
3)	Creative writing techniques
4)	Introduction to digital platforms and media formats
5)	Content design for social media
6)	Creating video content
7)	Blog posts and long-form content
8)	Midterm exam
9)	Creating engagement-driven content
10)	Visual content and design principles
11)	Trend analysis and innovative content solutions
12)	SEO and digital visibility strategies.
13)	Project work and group studies
14)	Review

Sources

Course Notes / Textbooks:	Bly, R. (2020). The Content Marketing Handbook. Entrepreneur Press.
References:	Bly, R. (2020). The Content Marketing Handbook. Entrepreneur Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Midterms	1	3	3
Final	1	3	3
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	2
4)	To be able to follow and interpret innovations in the field of advertising	4
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	3