| Week |
Subject |
Related Preparation |
| 1) |
Introduction of the course
|
|
| 2) |
Innovation of a new drug or medical device, research and development Introduction and development processes of products focused on the patient's quality of life and patient care in areas such as Oncology and Nephrology. How does it affect the researches such as nutrition in the oncology and nephrology patients, continuity of daily life?
|
|
| 3) |
Leading the world of medicine, medical products and devices and managing the ideas leaders
|
|
| 4) |
Marketing and brand management in the field of medicine, medical products and devices
|
|
| 5) |
The importance of health policy and economics on access to the treatment
|
|
| 6) |
Building and managing high performing sales teams
|
|
| 7) |
"Medical device purchase criteria
Life span of medical devices
Impact of operating costs on device purchase decision "
|
|
| 8) |
Mid-term
|
|
| 9) |
The importance of logistics and customer operations in successful product management. How does the logistics process work in the treatment access and what is the importance ?
|
|
| 10) |
Why 'Quality is the Key' in medical device and pharmaceutical industry ? Why Drug and Medical Device products are regulated ? What is the local and global regulation frame ?
|
|
| 11) |
Financial planning and analysis and key metrics on financial decision making
|
|
| 12) |
Ability to acquire skills in a leading company in the industry, ability to retain talent and in-house personal development programs
|
|
| 13) |
Rules of successful management of a company in a challenging environment (Interview with the General Manager)
|
|
| 14) |
Evaluation of the Course
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
