ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3114 | User Experience Applications | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ECE ARIHAN |
Course Lecturer(s): |
Instructor SERKAN ŞİMŞEK Prof. Dr. BARBAROS BOSTAN Prof. Dr. YAHYA BURAK TAMER |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of the course is to introduce the concepts of interactive arts and interaction design. Comprehension of new media elements in interactive artworks, analysis of concepts as well as technical aspects in interactive designs construct the core of the course. The principles of interactive design will be evaluated through applications and design projects. |
The students who have succeeded in this course; 1) Recognize the basic principles of Interactive Arts 2) Identify arts & design scopes of new media such as computational design, data visualization and code arts 3) Develop applications of interactive arts that focuses on design 4) Develop conceptual design for interactive media 5) Use necessary software skills in order to realize design ideas into final products 6) Discuss the theory and history of interactive arts 7) Identify recent developments and movements in the field of interactive arts 8) Examine the process of the production of interactive arts 9) Critique interactive artworks using academic terminology 10) Demonstrate time management skills that is needed to run interactive design projects |
The course is structured in three parts: The first part focuses on interactive artworks considering comprehension of their concepts and aspects of technical flow. Analysis of interaction design and insight into the history of code art & computational art will be achieved. The second part will concentrate on the application of interaction design via the coding language ‘processing’. The students will be introduced to the concept of programming interactivity. They will be able to improve their skills via in-class applications as well as weekly assignments that will prepare them for the final project. The third part comprises the progress & evaluation of the final projects. Each student will select a topic and concept on which they will be designing their interactive work on. Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation, Technology-Enhanced Learning |
Week | Subject | Related Preparation |
1) | Topics of Interactive Arts & Design | |
2) | Theory of Interactive Arts & Design | |
3) | Sensors for Interaction, Physical Input Data Handling Project #1: Interactive Design based on a conceptual problem | |
4) | Evaluation of Project #1 Introduction to Code Grammar | |
5) | Code Grammar Assignment #1 | |
6) | Animation If Clause Assignment #2 | |
7) | IInteraction For Loops – Pattern Design Assignment #3 Project #2: Evaluation of Interactive Design Artwork | |
8) | Image & Text Attributes Assignment #4 | |
9) | External Libraries Video & Camera Assignment #5 | |
10) | Matrices Review: Basic code grammar covered so far | |
11) | Reverse Engineering: Analyzing & Repurposing Final Project | |
12) | Final Project Evaluation #1: One to one sessions | |
13) | Final Project Evaluation #2: One to one sessions | |
14) | Final Project Evaluation #3: One to one sessions |
Course Notes / Textbooks: | Terzidis, Kostas. 2009. Algorithms for Visual Design – Using The Processing Language. Indiana: Wiley Publishing. Fry, Ben. 2008. Visualizing Data. Sabastopol: O'Reilly Media. Noble, Joshua. 2009. Programming Interactivity. Sabastopol: O'Reilly Media. Fry, Ben and Casey Reas. 2007. Processing: A Programming Handbook for Visual Designers and Artists. Cambridge: MIT Press. Greenberg, Ira. 2007. Processing: Creative Coding and Computational Art. Berkeley: Apress. Shiffman, Daniel. 2008. Learning Processing: A Beginner's Guide to Programming Images, Animation and Interaction. Burlington: Elsevier Inc. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 5 | % 20 |
Project | 2 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Application | 5 | 15 |
Study Hours Out of Class | 13 | 22 |
Project | 1 | 4 |
Homework Assignments | 5 | 20 |
Midterms | 1 | 4 |
Final | 1 | 4 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |