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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BVS2002	Service Management in Banking and Insurance	Spring	1	2	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SERAP GÖKSU
Recommended Optional Program Components:	Explain the properties of banking and insurance services
Course Objectives:	The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the properties of banking services
2. Banking service planning and strategies to explain
3. Services of the Bank to explain the price determination
4. Distribution services of the Bank to explain its activities
5. Promotion services of the Bank to explain its activities
6. Explain the properties of the insurance services
7. Insurance services to explain the marketing plan
8. Insurance services, to explain price determination
9. Efforts to explain the distribution of insurance services
10. Promotion activities to explain the insurance services

Course Content

Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Market structure of banking and insurance sector	Students are given the course materials a week before.
2)	Characteristics and marketing of banking services	Students are given the course materials a week before.
3)	Planning and strategies for banking services	Students are given the course materials a week before.
4)	Determination of the price of bank services	Students are given the course materials a week before.
5)	Distribution activities in the services of the Bank	Students are given the course materials a week before.
6)	Promotion activities of the bank services	Students are given the course materials a week before.
7)	Insurance marketing, services, features	Students are given the course materials a week before.
8)	Practical Applications
9)	Case study	Students are given the course materials a week before.
10)	Insurance services, marketing planning	Students are given the course materials a week before.
11)	Determining the price of insurance services	Students are given the course materials a week before.
12)	Distribution activities in the insurance services	Students are given the course materials a week before.
13)	Promotion activities of the insurance services	Students are given the course materials a week before.
14)	Case study	Students are given the course materials a week before.

Sources

Course Notes / Textbooks:	Şendoğdu, A.Aslan,Banka Hizmetlerinin Pazarlaması, Literatür Yayınları, İstanbul, 2008.
References:	Odabaşı, Yavuz, Banka ve Sigorta Pazarlaması, Anadolu Üniversitesi Yayınları, 2006.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 5
Homework Assignments	4	% 5
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Homework Assignments	3	3	9
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			83

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising