| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
|
| 2) |
History of Southeastern Europe |
Paschalis Kitromilides, “’Imagined Communities’ and the Origins of the National Question in the Balkans”, European History Quarterly, vol. 19 (1989), pp. 149-192; Maria Todorova, Imagining the Balkans, увод под насловом “Balkanism and Orientalism: Are they Different Categories?”, pp. 3-20; Laura Silber and Allan Little, The Death of Yugoslavia, BBC Books, Penguin 1996; Ana Ljubojević, Changing Memoryscapes in post- Yugoslav Countries: Social (Re)construction of Places of Memory, Contemporary Southeastern Europe Special Issue, 2021, 8(2), 24-31.
|
| 3) |
Cultures and Societies of Southeastern Europe
|
Vjekoslav Perica, Balkan Idols. Religion and Nationalism in Yugoslav States, New York: Oxford University Press, 2002; Eric Gordy, The Culture of Power in Serbia: Nationalism and the Destruction of Alternatives, University Park, Pa.: Penn State University Press, 1999); Andrew Wachtel, Making a Nation, Breaking a Nation, Stanford: Stanford University Press, 1998; Moritz Pfeifer, Neighbors: Where do Emir Kusturica and Slavoj Žižek meet in Underground (1995)? Vol 13: 2012, https://eefb.org/retrospectives/where-do-emir-kusturica-and-slavoj-zizek-meet-in-underground-1995/. |
| 4) |
The economics of transition in Southeastern Europe: Open Balkans |
Saul Estrin, Grzegorz Kolodko, Milica Uvalic (eds) (2007), Transition and Beyond, Palgrave Macmillan; Milica Uvalic (2010, 2012), Serbia’s Transition/Tranzicija u Srbiji, Palgrave Macmillan and Zavod za udzbenike; M. Uvalic (2001), “Regional cooperation in Southeast Europe”, Southeast Europe and Black Sea Studies, vol. 1, no.1; M. Uvalic (2002), “Regional Co-operation and EU Enlargement – Lessons Learned”, International Political Science Review, 23/3. Gojko M. Rikalović; Dejan S. Molnar; Sonja N. Josipović. THE OPEN BALKAN AS A DEVELOPMENT DETERMINANT OF THE WESTERN BALKAN COUNTRIES. In: Acta Economica, Vol 20, Iss 36 (2022); University of Banja Luka, Faculty of Economics, 2022. |
| 5) |
Social transformation in contemporary Southeastern Europe |
Alina Mungiu-Pippidi, “Deconstructing Balkan particularism: the ambiguous social
capital of Southeastern Europe,” Southeast European and Black Sea Studies, 5:1 (2005), pp. 49-68; Kathleen M. Dowley and Brian D. Silver, “Social Capital, Ethnicity and Support for Democracy in the Post-Communist States,” Europe-Asia Studies, 54:4 (2002), pp. 505-527; Ruby Gropas, “Integrating the Balkans in the European Union: Addressing social capital, the informal economy and regional co-operation challenges in Southeast Europe,” ELIAMEP, 2006.; Joel Hellman, “Winners Take All: The Politics of Partial Reform in Post-Communist Transitions," World Politics 50:2 (January 1998), pp. 203-234; Luljeta Demolli, property rights, economic dependence and the glass ceiling for women in Kosovo, Perspectives Southeastern Europe #10: Women in Western Balkans - Rights and Fights, HEINRICH-BÖLL-STIFTUNG, 2020, ss. 77-80.
|
| 6) |
WRAP UP AND Q&A |
|
| 7) |
Midterm Exam |
|
| 8) |
European integration and enlargement |
Desmond Dinan, Europe Recast: History of European Integration, Palgrave-MacMillan, 2007; Dorian Jano, The Europeanization of the Western Balkans, VDM Verlag Dr. Müller; 2010; Heather Grabbe, The EU’s Transformative Power: Europeanization through Conditionality in Central and Eastern Europe, Palgrave Macmillan; 2006; Horvat, Srećko & Štiks, Igor. (2012). Welcome to the Desert of Transition!: Post-Socialism, the European Union, and a New Left in the Balkans. Monthly Review. 63. 38. 10.14452/MR-063-10-2012-03_4. Abdullah Sencer Gözübenli, and Nazli Tekeshanoska. “Europeanization of the Balkans vs. Balkanization of Europe: A Vision Limited by Realities.” 2018 UBT International Conference (2018). |
| 9) |
EU Policy towards South-Eastern Europe (SEE) |
Sabrina Ramet (ed.). Central and Southeast European Politics since 1989, Cambridge: Cambridge University Press, 2010; Mieczyslaw P. Boduszynski, Regime Change in the Yugoslav Successor States, Baltimore: Johns Hopkins University Press, 2010; Tamara Banjeglav, ‘We Were Refugees Ourselves!’ Discursive Framing of the ‘Refugee Crisis’ in Croatia and Collective Memories of the 1990s War Contemporary Southeastern Europe Research Articles, 2022, 9(1), 11-32; Eşref Yalınkılıçlı, FROM NEO-BALKANIZATION TO EUROPEANIZATION: INSTITUTIONAL CHANGE AND REGIONAL COOPERATION IN THE WESTERN BALKANS, Balkan Araştırma Enstitüsü Dergisi, Cilt/Volume 3, Sayı/Number 2, Aralık/December 2014, ss. 127-149. |
| 10) |
Human rights and minority protection in Southeastern Europe |
Joseph Marko, „Ethnopolitics. The Challenge for Human and Minority Rights Protection“, in: C. Corradetti (ed.): Philosophical Dimensions of Human Rights. Some Contemporary Views, Springer Publisher 2012; J. Marko, „The Law and Politics of Diversity Management: A Neo-institutional Approach“, in: European Yearbook of Minority Issues, Vol. 6, 2007/08 (2008); Ch. Ingrao, Th. Emmert (eds.), Confronting the Yugoslav Controversies. A Scholars’ Initiative, Purdue UP, 2009; Boris Pavelić, a Croatian story: “an extraordinary EU Member” at the price of human rights, Perspectives Southeastern Europe #8: "Stabilocracy" and/or radicalisation, HEINRICH-BÖLL-STIFTUNG, 2019, ss. 40-45. |
| 11) |
Presentations
|
The Pre-accession strategy & The accession negotiations: Slovenia, Croatia |
| 12) |
Presentations |
The Pre-accession strategy & The accession negotiations: Serbia, Montenegro, North Macedonia, Albania |
| 13) |
Presentations |
The Pre-accession strategy & The accession negotiations: Bosnia and Herzegovina, Kosovo |
| 14) |
WRAP UP AND Q&A |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
