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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3946	Media Studies	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. GÖNÜL EDA ÖZGÜL
Course Lecturer(s):	Assist. Prof. GÖNÜL EDA ÖZGÜL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to provide a critical and an intertextual perspective to the study of media and media products. It also aims to raise students' awareness about the contemporary world system that they live in through the discussion of media.

Learning Outcomes

The students who have succeeded in this course;
1. Gain the ability to think critically
2. Gain the ability to explore the economy-politics of media;
3. Can explore different ways of storytelling in media and understand the relationship between narration and the user/viewer/reader;
4. Can evaluate media products through diffferent theories;
5. Will be able to create media products in the context of different theories and put into practice theoretical knowledge

Course Content

This course focuses on the relationship between media and society. Media products and different ways of storytelling, the economy politics of media and media users/audiences are discussed in relation with the concepts of self, identity, power, memory and reality. Following the introduction of the main concepts in media studies, media products are both produced and discussed in relation with different theories such as semiotics, structuralism, post-structuralism and reception theory.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Media and Modernity
3)	Media, Power, Ideology The Economy-Politics of Media Culture Industry Consumption Society Media as Myth Maker - Structuralism	Film to See Before Class: They Live (John Carpenter, 1988) Readings: Roland Barthes - Mythologies
4)	Medya, Power, Ideology Society of Spectacle One-Dimensional Man Discipline and Biopolitics (Foucault)	Film to See Before Class: Benny'nin Videosu (Michael Haneke, 1992) Readings: Guy Debord - Society of Spectacle
5)	Media and The Other Machine as the Other	Film to See Before Class: Them (Gordon Douglas, 1954)
6)	Media and Reality	Films to See Before Class: Stalker (Tarkovsky, 1979) Readings: Borges - Ficciones
7)	Media and the Subject The Subject and Performance Lacan's Understanding of the Subject Levinas and the Face Cyberculture and Cyborgs	Films to See Before Class: Bladerunner (Ridley Scott, 1982) Zelig (Woody Allen, 1983) Readings: Kafka - Metamorphosis Camus - The Stranger Dostoyevski - The Double
8)	Midterm Project Presentations
9)	Media, Surveillance and Power Stalking and Empathy Film Spectatorship, Psychoanalysis and Feminism	Film to Watch Before Class: Rear Window (Hitchcock, 1954)
10)	Media and Agency Media Activism, Participation and Democracy The Ethics of Seeing	Films: Videodrome (Cronenberg, 1983) Readings: Kafka - The Trial
11)	Media and Crisis
12)	Media and Everyday Life Public Space Media and the Body Virtual Bodies and Spaces Posthumanism and Cyberculture	Film to See Before Class: The Alien (Ridley Scott, 1981)
13)	Media and Spatiality Metropolis Utopia and Dystopia Space and Social Media Space and Identity Non-places	Readings: Calvino - Invisible Cities
14)	Media and Temporality History and Memory Flâneur and the Internet Technoculture	Readings: Milan Kundera - Slowness Eduardo Galeano - Mirrors

Sources

Course Notes / Textbooks:

Readings:
Roland Barthes – Mythologies - AC 25/.B37 1972
Guy Debord – Society of Spectacle - HM 291/.D43 2010
Jorge Luis Borges - Ficciones - PQ 7797 .B635/F5319 2017
Franz Kafka – The Metamorphosis and Other Stories - PT 2621 .A26/A225 1996
Albert Camus – The Stranger - https://www.macobo.com/essays/epdf/CAMUS,%20Albert%20-%20The%20Stranger.pdf
Fyodor Dostoyevsky – Notes from Underground and The Double - PG 3326/.N68 2009
Franz Kafka – The Trial - http://www.kkoworld.com/kitablar/Frans_Kafka_Mehkeme-ing.pdf
Italo Calvino – Invisible Cities - PQ 4809 .A45/C35 1974
Milan Kundera – Slowness - PQ 2671 .U47/L5613 1996

Films:
John Carpenter – They Live (1988) - PN 1995.9 .S26/Y28 2005
Michael Haneke – Benny’s Video (1992) - PN 1997/.H364 2006
Gordon Douglas – Them (1954) - https://archive.org/details/Them.theatrical
Andrei Tarkovsky – Stalker (1979) - PN 1997/.S585 2006
Peter Weir – The Truman Show (1998) - PN 1997.2/.T78 2015
Ridley Scott – Blade Runner (1982)- PN 1997/.B634 2007
Woody Allen – Zelig (1983) - https://vimeo.com/518557910
Alfred Hitchcock – Rear Window (1954) - https://vimeo.com/433068100
Ridley Scott – The Alien (1981) - PN 1995.9 .A457Y37 2017

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	2	% 20
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	6	72
Presentations / Seminar	2	4	8
Project	1	4	4
Final	1	4	4
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2