VCD3144 Art and ConceptBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3144 Art and Concept Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. ECE ARIHAN
Recommended Optional Program Components: None
Course Objectives: Students will explore the conceptual foundations of art from the Modern and Postmodern eras by analyzing contemporary artworks through the lens of 20th century philosophical arguments. The course will also examine experiments and new perspectives in art, focusing on their connection to philosophical ideas of the 20th century.

Learning Outcomes

The students who have succeeded in this course;
1) Recognize and explain the role and importance of conceptual thinking in modern art.
2) Demonstrate knowledge of key art-related discussions in ontology and epistemology, including concepts from the Frankfurt School, Modern Art Paradigm, Avant-gardism, Structuralism, and Psychoanalysis, and apply these ideas to analyze artistic works.
3) Identify and describe the characteristics and significance of major modern art movements, demonstrating familiarity with their historical and cultural contexts.
4) Analyze well-known examples of modern art by discussing the underlying concepts and ideas behind the artwork, using philosophical and theoretical frameworks.
5) Discuss modern art movements and their philosophical underpinnings to assess their influence on contemporary art and culture.

Course Content

Examine the relationship between contemporary art and contemporary philosophy, identify concept in the field of art.
Teaching Methods: Lecture, Individual Study, Discussion

Weekly Detailed Course Contents

Week Subject Related Preparation
1) School of Frankfurt, Theories of Theodor Adorno
2) School of Frankfurt, Theories of Walter Benjamin
3) School of Frankfurt, Theories of Ernst Bloch, Georg Lukacs and Horkheimer
4) School of Frankfurt, overall review of school of Frankfurt through discussion
5) Midterm Exam
6) Modern Paradigm and Art: Theories of Clement Greenberg and Harold Rosenberg, Sprituality, Sublimation, Mistisism, Kitsch and Art
7) Modern Paradigm and Art: Sprituality, Sublimation, Mistisism, Kitsch and Art
8) Avangardism ve Neo-avagardism: Avangardism Theory of Peter Bürger
9) Avangardism and Neo-avagardism: Montage, New
10) Structualism/Post-Structualism and Art: Levi Strauss, Roland Barthes/Death of Author
11) Structualism/Post-Structualism and Art: Levi Strauss, Roland Barthes/Death of Author
12) Freud and Lacan’s Physco-analise: Subconscious, Automatism, Surrealistic reflections of Freudien ve Lacanian theories, Art and Subconscious,
13) Freud and Lacan’s Physco-analise:Lacan and Mirror Periodi, Lacan and Schoneprenia, Freud/Theory of Expression, Psysco-analise and Art, Art Brut
14) Foucault: The Power of Politics and the Panopticon

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Homework Assignments 5 % 40
Midterms 1 % 15
Final 1 % 25
Total % 100
PERCENTAGE OF SEMESTER WORK % 75
PERCENTAGE OF FINAL WORK % 25
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 14 42
Homework Assignments 6 40
Final 1 4
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising