ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4426	Wissen - Advanced Application Development for IOS Devices	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. CEMAL OKAN ŞAKAR
Course Lecturer(s):	Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN Assist. Prof. TEVFİK AYTEKİN
Recommended Optional Program Components:	none
Course Objectives:	This course covers advanced topics of IOS programming such as web services, multithreading, advanced database applications, multimedia operations, broadcast mechanism and using map services.

Learning Outcomes

The students who have succeeded in this course;
This course covers advanced topics of IOS programming such as web services, multithreading, advanced database applications, multimedia operations, broadcast mechanism and using map services

Course Content

Using Web Services
Using Web Services Advanced
NSTimer and Derivatives
Multithreading Introduction
Multithreading Advanced
Async Calls
Animations
Mapkit With Local Services
Gesture Recognition
IOS File System & Communication With Other Apps
Media
Facebook & Twitter Integration
Push Notifications with APNS and Local Notifications
Publishing IOS Application

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Using Web Services	COOP 4425 Mobile Operating Systems & Applications (Basic IOS programming course)
2)	Using Web Services Advanced
3)	NSTimer and Derivatives
4)	Multithreading Introduction
5)	Multithreading Advanced
6)	Async Calls
7)	Animations
8)	Mapkit With Local Services
9)	Gesture Recognition
10)	IOS File System & Communication With Other Apps
11)	Local Notifications
12)	Facebook & Twitter Integration
13)	Push Notifications with APNS and Local Notifications
14)	Publishing IOS Application

Sources

Course Notes / Textbooks:	iOS 5 Programming Cookbook: Solutions & Examples for iPhone, iPad, and iPod touch Apps Vandad Nahavandipoor 2012 ISBN:978-1449311438
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	5	% 20
Homework Assignments	5	% 10
Project	1	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	8	2	16
Homework Assignments	4	5	20
Midterms	1	20	20
Final	1	20	20
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2