ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
FTV3952 | Radio Production | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
Course Lecturer(s): |
Instructor ERHAN KONUK |
Course Objectives: | The main objective of the course is to give vision on the general rules of radio production. Although this is not a course about creating a radio programme, students will also experience the making of a radio programme. |
The students who have succeeded in this course; 1. Have general knowledge about a radio station 2. Will be able to define the concept of radio production and know the rules of radio production. 3. Will be able to identify the job definitions of all the staff working in the production department (e.g. producer, programmer, programme host, dj, editor etc.) 4. Have general knwledge about the broadcasting, montage and production studios. 5. Will be able to name programme types and differentiate live and recorded broadcasting. 6. Experience making a radio programme. 7.Share the experiences of famous radio programmers. |
Course Content (English): The course covers essential information about radio stations, the concept of radio production, job definitions of production department staff, broadcast editing and production studios, as well as the differences between program types and live versus taped broadcasts. Students gain hands-on experience in producing a radio program while also benefiting from the insights shared by renowned radio hosts. Teaching and Evaluation Method (English): Instruction is delivered through interactive lectures, case studies, and project-based learning, while student performance is evaluated through written exams and practical projects. |
Week | Subject | Related Preparation |
1) | What is Production? General rules of production. | |
2) | The Equipment | |
3) | The Studio | |
4) | Editing | |
5) | Types of shows and programs | |
6) | Making a radio program | |
7) | Practice in the studio (Different styles of presentation) | |
8) | Visiting a radio station | |
9) | Practice in the studio (Different styles of presentation) | |
10) | Different styles of radio broadcasting (internet radio) | |
11) | Practice in the studio | |
12) | Meeting famous Turkish radio broadcasters | |
13) | Visiting a radio station | |
14) | Practice in the studio |
Course Notes / Textbooks: | |
References: | McLeish, R. (2013). The Radio Production Handbook (3. Baskı). New York: Routledge. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Midterms | 2 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 4 | 3 | 12 |
Study Hours Out of Class | 14 | 3 | 42 |
Midterms | 2 | 8 | 16 |
Final | 1 | 5 | 5 |
Total Workload | 117 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |