ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3952	Radio Production	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Instructor ERHAN KONUK
Recommended Optional Program Components:	N/A
Course Objectives:	The main objective of the course is to give vision on the general rules of radio production. Although this is not a course about creating a radio programme, students will also experience the making of a radio programme.

Learning Outcomes

The students who have succeeded in this course;
1. Have general knowledge about a radio station
2. Will be able to define the concept of radio production and know the rules of radio production.
3. Will be able to identify the job definitions of all the staff working in the production department (e.g. producer, programmer, programme host, dj, editor etc.)
4. Have general knwledge about the broadcasting, montage and production studios.
5. Will be able to name programme types and differentiate live and recorded broadcasting.
6. Experience making a radio programme.
7.Share the experiences of famous radio programmers.

Course Content

General rules of radio production will be discussed in this course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is Production? General rules of production.
2)	The Equipment
3)	The Studio
4)	Editing
5)	Types of shows and programs
6)	Making a radio program
7)	Practice in the studio (Different styles of presentation)
8)	Visiting a radio station
9)	Practice in the studio (Different styles of presentation)
10)	Different styles of radio broadcasting (internet radio)
11)	Practice in the studio
12)	Meeting famous Turkish radio broadcasters
13)	Visiting a radio station
14)	Practice in the studio

Sources

Course Notes / Textbooks:	N/A
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	2	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	4	3	12
Study Hours Out of Class	14	3	42
Midterms	2	8	16
Final	1	5	5
Total Workload			117

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2