ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO4224	Industrial Organizations	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. DİMİTAR ASENOV SIMEONOV
Course Lecturer(s):	Assist. Prof. DİMİTAR ASENOV SIMEONOV
Recommended Optional Program Components:	Optional Course Materials: videos, games, etc.
Course Objectives:	The course is about firms in markets. It focuses on firm behavior in imperfectly competitive markets. It analyzes the acquisition and use of market power by firms, strategic interactions among firms, and the role of government competition policy. During the course we will approach this subject from both theoretical and applied perspectives.

Learning Outcomes

The students who have succeeded in this course;
1.Explain the role of profits in a market economy.
2.Set optimal prices and price discriminate.
3.Understand how price and non-price competition among firms affect economic welfare.
4.Predict industry-level changes using demand/supply analysis.
5.Analyze and evaluate models of competitive, oligopolistic, and monopoly markets.
6.Use game theory to predict how your actions influence those of others.
7.Analyze and evaluate how firms’ structure and conduct affect economic welfare and how these results feedback to effect structure and conduct.
8.Identify sources of market failure.
9.Explain the role of government competition policy.

Course Content

The teaching methods of the course are Lecture, Reading, Technology-Enhanced Learning, Discussion and Problem Solving.
Market Structure & Market Power, Price Discrimination & Monopoly, Product Variety & Quality under Monopoly Static & Dynamic Games, Anti-competitive behaviors, Mergers

Teaching Methods and Techniques Used in the Course
• Individual Study
• Differentiation
• Collaborative Learning
• Reading
• Discussion
• Problem Solving
• Lecture
• Case Study Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	PEPALL et al., Ch.1
2)	Basic microeconomics	PEPALL et al., Ch.2
3)	Market Structure & Market Power	PEPALL et al., Ch.3
4)	Technology & Costs	PEPALL et al., Ch.4
5)	Price Discrimination & Monopoly	PEPALL et al., Ch.5,6
6)	Product Variety & Quality under Monopoly	PEPALL et al., Ch.7
7)	Commodity Bundling & Tie-in Sales	PEPALL et al., Ch.8
8)	Midterm Exam
9)	Static Games: Quantity v. Price Competition	PEPALL et al., Ch.8 & 9
10)	Dynamic Games: First & Second Movers	PEPALL et al., Ch.11
11)	Entry Deterrence & Predation	PEPALL et al., Ch.12,13
12)	Price Fixing & Repeated Games	PEPALL et al., Ch.14
13)	Horizontal Mergers	PEPALL et al., Ch.16
14)	Vertical & Conglomerate Mergers	PEPALL et al., Ch.17

Sources

Course Notes / Textbooks:	Industrial Organization: Contemporary Theory and Empirical Applications by PEPALL, RICHARDS and NORMAN, Blackwell Publishing, 4th or 5th edition.
References:	The Economist Businessweek HBR

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	8	112
Midterms	1	1	1
Final	1	2	2
Total Workload			154

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising