ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CET2052	Human-Computer Interaction	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. YAVUZ SAMUR
Course Lecturer(s):	Assist. Prof. ÖZGÜR ERKUT ŞAHİN
Recommended Optional Program Components:	There is no recommended optional program component.
Course Objectives:	To introduce principles of human-computer interaction and usability of interafce design. Conducting usability testing and reporting results

Learning Outcomes

The students who have succeeded in this course;
o Identify fundamental design principles of human-computer interaction,
o Explain analysis, design and evaluation principles of human-computer interaction,
o Explain usability testing methods,
o Evaluate the software by conducting usability test.

Course Content

Computer-human interface designs: principles, types, models; human factors: ergonomics, physiological issues, cognitive processing, task analysis, hardware; evaluations: usability, surveys, ethnographic; practical examples; data visualization.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Theoretical Foundations : Introduction to HCI, Human, Interaction and Computer	Chapter 1, 2 and 3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
2)	Introduction and Theoretical Foundations : Software Life Cycle and HCI, Project Planning, Analysis, Design and Evaluation	Chapter 1-3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
3)	Interaction design basics	Chapter 5: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
4)	Design rules & usability	Chapter 7: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
5)	Design Process and Evaluation Optimizing the User Experience Accessibility Hardware & Software	Chapter 1-4: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
6)	The Homepage Page Layout Navigation Scrolling and Paging	Chapter 5-8: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
7)	Headlines, Titles, and Labels Links Text Appearance Lists Screen-based Controls (Widgets)	Chapter 9-13: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
8)	Graphics, Images and Multimedia Writing Web Content Content Organization Search	Chapter 14-17: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
9)	Ergonomics
10)	Usability & Mobile Usability
11)	Usability Testing Metrics and Methods
12)	Usability Testing Metrics and Methods
13)	Usability testing
14)	Usability testing

Sources

Course Notes / Textbooks:	“Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration. [http://www.usability.gov/pdfs/guidelines.html]” “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall. [http://www.hcibook.com/e3/] “
References:	Zaphiris, P. & Kurniawan, S. (2007). Human-Computer Interaction Research in Web Design and Evaluation. London: IDEA Group Pub.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Project	1	% 40
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2