ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4419 | Wissen Akademi Network Systems Engineering | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ECE GELAL SOYAK |
Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK Assist. Prof. TARKAN AYDIN Assist. Prof. CEMAL OKAN ŞAKAR Assist. Prof. YÜCEL BATU SALMAN |
Recommended Optional Program Components: | None. |
Course Objectives: | The students will use the state-of-the-art Cisco wireline infrastructure equipment in our Computer Networks and Mobile Communications Laboratory. The equipments are given by Wissen Academy. The students are expected to acquire a very valuable knowledge on fundamentals of networking switching and routing standards as well as gain hands-on experience using, programming, setting up and maintenance of the Cisco networking equipments. |
The students who have succeeded in this course; 1. Learning basics of Cisco networking equipment 2. Improving students' practical experiences 3. Learning the basic requirements for a network switching 4. Learning to provide programming and installation 5. Equipment maintenance and use of the achievements of providing information about |
This course covers comprehensive overview of networking; 1)switching; 2)local area networks; 3)routing; 4)Cisco router series, 5)Cisco switches, 6)wireless network security, 7)firewalls. |
Week | Subject | Related Preparation |
1) | Intro. To Cisco Catalyst switches, Principles of switching and MAC adresses | |
2) | Boot procedure of a switch, How to use IOS operating system | |
3) | Virtual Local Area Networks, VLAN Trunking (802.1Q, ISL) | |
4) | STP, VTP and DTP protocols, IP addresses, IP address classes | |
5) | Subnetting/supernetting, VLSM / CIDR | |
6) | DHCP, DNS | |
7) | Cisco Router Series, WAN cards and other modules | |
8) | IOS operating system, Resetting the password of a router | |
9) | Static Routing, RIPv2 Dynamic Routing Protocol, EIGRP Protocol | |
10) | OSPF Protocol, Wireless Network Technologies, Wireless Network Devices | |
11) | SSID, BSSID concepts , Wireless LAN security , Attacks from inside of Network , Attacks from outside of Network | |
12) | Network Security Criteria, Network Security Devices, Virtual Private Networks (VPN), Network Address Translation (NAT) | |
13) | Secure access with Access Control Lists (ACL) and Firewalls, WAN Principles | |
14) | WAN Modules, HDLC, PPP, Frame Relay |
Course Notes / Textbooks: | None. |
References: | None. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | 14 | % 20 |
Homework Assignments | 5 | % 10 |
Project | 1 | % 10 |
Midterms | 2 | % 20 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 4 | 48 |
Project | 1 | 20 | 20 |
Homework Assignments | 5 | 5 | 25 |
Midterms | 2 | 2 | 4 |
Final | 1 | 2 | 2 |
Total Workload | 141 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |