ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4473	Dinamo CO - Mega Projects	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Assist. Prof. İREM ŞANAL
Course Lecturer(s):	Assist. Prof. İREM ŞANAL
Course Objectives:	Through PPP projects, partnerships are established at the stages of the financing of infrastructure investments and practice between public and private sectors. This model means also a risk-sharing, division of tasks and budget. As a result, in this course, applications of the public-private partnership practices in developing and constantly in need of investment growing countries by both the central government and all local governments in optimal conditions will be determined. PPP in essence is not new but gains a new functioning and structure with changing economic and management processes winning sector cooperation.

Learning Outcomes

The students who have succeeded in this course;
1) The main objective throughout the course is examining the role of the private sector in the provision of public services.

2) At the end of the course, the selection, shaping and evaluating of public-private sector partnership model’s contribution to service delivery will be examined.

3) It is aimed that advising students on three intertwined basic issues. When are PPP projects implemented? When should they be implemented? Planning: How does PPP work? How should it work? Evaluating: how does PPP perform? How should be the performance of PPP?

4) Negotiation, communication, performance metrics, and risk management issues will be the focuses as the criteria for a successful model.

5) The strategy and mission, structure, funding, authority, and resources will be focused on as success of A PPP project is largely dependent on.

Course Content

Students will have the opportunity to understand the main framework of PPP projects and to observe empirical studies.
In each case, students will be asked to evaluate achievements, shortcomings and missed opportunities in the process of successful and sustainable public-private partnership.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction- General Overview of Public-Private Partnership-1
2)	Overview of Public Private Partnership in Basic Line-2
3)	Privatization, Regulation Studies and PPP Law
4)	Cooperation Process in PPP Projects
5)	Financing in PPP Project
6)	Public Debt and PPP Projects
7)	The Future of PPP Projects in Infrastructure Investments
8)	Selecting the Right PPP Model
9)	Feasibility in PPP Projects
10)	Evaluation of PPP Model
11)	Current Situations of PPP Practices in the World?
12)	Sample Application Study for Turkey
13)	Threats to PPP Projects
14)	Overall Assessment, Review and Lessons Learned

Sources

Course Notes / Textbooks:
References:	Örnek PPP projeleri, vaka çalışmaları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Midterms	2	3	6
Final	1	3	3
Total Workload			163

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2