VCD4018 3D AnimationBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD4018 3D Animation Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor ECE ARIHAN
Recommended Optional Program Components: None
Course Objectives: The course aims to equip students with the skills and knowledge required to create detailed 3D models and animations that align with professional standards. It seeks to foster a strong understanding of intermediate-level tools and techniques in modeling, texturing, rigging, and animation while encouraging students to apply design principles in their work. By the end of the course, students should be able to independently design and execute 3D projects that demonstrate technical proficiency and creative problem-solving.

Learning Outcomes

The students who have succeeded in this course;
1) Apply advanced 3D modeling techniques to create complex objects and environments.
2) Analyze the principles of animation and implement them to produce realistic and stylized 3D motion.
3) Develop optimized workflows for texturing, lighting, and rendering to enhance the visual quality and efficiency of 3D projects.
4) Evaluate the effectiveness of 3D models and animations in meeting aesthetic and functional objectives within a given design brief.
5) Create a polished 3D modeling and animation project that integrates industry-standard tools and demonstrates intermediate-level proficiency.

Course Content

This course provides an intermediate exploration of 3D modeling and animation techniques, focusing on the development of creative and technical skills necessary to produce complex 3D models and animations. Students will work with industry-standard software to build a deeper understanding of modeling, texturing, rigging, animation, and rendering workflows. The course emphasizes creative problem-solving and the application of design principles in 3D environments.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Theory of advanced modelling techniques (mesh modelling, spline modelling, patch modelling, NURBS modelling)
2) Choosing a form to model in 3D and preliminary work on the desired model.
3) Class work
4) Class work
5) Class work
6) Discussion on the finished 3D model and planning a scene for presenting the model. Finished 3D model will be graded as Midterm 1
7) Theories on lighting techniques
8) Class work
9) Class work
10) Class work
11) Discussion on the finished scene and planning a 10 seconds animated TV spot. Finished scene will be graded as mid term 2.
12) Class work
13) Class work
14) Finished film will be graded as final exam.

Sources

Course Notes / Textbooks: Williams, R. (2012). The animator's survival kit: a manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators. Macmillan.
References: Vaughan, W. (2011). Digital modeling. New Riders.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Midterms 2 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Project 11 59
Final 3 24
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2