| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Sustainable Design:
A discussion of ecological design principles and broad scale urban approaches to sustainable developments.
A selection of case studies will be used to discuss various approaches to incorporating sustainable design objectives into architectural design. Discussion will include material selection, embodied energy, recycling initiatives, quality and durability as attitudes, implications of life cycle costing. |
None |
| 2) |
Verifying and Marketing Green Buildings:
Selling environmental design requires quantification and data. We will look at some of the Green Building
tools and evaluation methods; including Green Building Advisor software, Athena Environmental Impact Estimator, ENVest, LEED, and Green Globe Standards. |
Peruse the website of the U.S. Green Building Council (authors of LEED): http://www.usgbc.org/
Peruse the website of the British Research Establishment Environmental Assessment Method (authors of BREEAM): http://www.breeam.org/ |
| 3) |
Lighting in Buildings:
Detailed look at the use of light in buildings from the point of view of issues of source, quantity, quality, human response, glare, room use, control, strategies, applications. The importance of natural lighting, both from an energy conservation point of view, as well as the aesthetic impact of natural light on interior architecture and the function of space. |
Read Sinopoli: pp. 47-56 |
| 4) |
Passive solar design |
None |
| 5) |
At the heart of it all: Energy from the sun |
Readings: Droege pp. 307-312 (100% Renewable: One Man’s Journey for a Solar World); Simon pp. 87-102 (Solar Energy) |
| 6) |
Wind energy |
Reading: Simon pp. 103-122 (Wind Energy)
|
| 7) |
Midterm exam |
|
| 8) |
Conserving water, gray water recycling, rainwater harvesting |
Read: Moxon: Chapter 3 (pp. 78-83) |
| 9) |
Sustainable materials, embodied energy |
Read: Moxon: Chapter 3 (pp. 84-106) |
| 10) |
Cradle 2 cradle design and sustainable material certification schemes |
Read: McDonough and Braungart: Introduction (pp. 3-16) |
| 11) |
Social sustainability |
Read: Simon Guy, & Steven A. Moore, pp. 47-58 |
| 12) |
The future of sustainable design |
None |
| 13) |
Student presentations |
Presentations related to the final assignment |
| 14) |
Student presentations |
Presentations related to the final assignment |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
