BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1366 | Practicing Sustainability | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Prof. Dr. AHU ERGEN |
| Course Objectives: | The aim of the course is to provide students with information about how to integrate sustainability into daily life and business life. and to gain skills. In this course, sustainable development goals, sustainable consumption, business world It is aimed to raise awareness among students about sustainability practices. |
Learning Outcomes
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The students who have succeeded in this course; The student who successfully completes this course: 1) Knows sustainable practices in daily life and business world 2) Understands the factors that hinder sustainable consumption 3) Knows human behaviors that support sustainability 4) Understands the role of consumers in finding solutions to sustainability-related problems 5) Knows sustainable development goals 6) Understand the role of businesses in finding solutions to sustainability-related problems 7) Have knowledge about sustainable ways of doing business |
Course Content
| The course is focused on the concepts, challenges and solutions for sustainability, sustainable daily practices and business implementations. The course includes principles of sustainable consumption and lifestyle, corporate sustainability and ethic. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Meeting and reviewing the program | |
| 2) | Global Risks - Opportunities | |
| 3) | Sustainability | |
| 4) | Sustainable Development | |
| 5) | UN Sustainable Development Goals | |
| 6) | UN Sustainable Development Goals | |
| 7) | Quiz | |
| 8) | Midterm Week | |
| 9) | Sustainable Consumption | |
| 10) | Sustainable Consumption | |
| 11) | Doing Sustainable Business Formats | |
| 12) | Quiz | |
| 13) | Doing Sustainable Business Formats | |
| 14) | Circular Economy |
Sources
| Course Notes / Textbooks: | |
| References: | UNDP Türkiye, https://www.tr.undp.org/content/turkey/tr/home/sustainable-development-goals.html Atlas of Sustainable Development Goals, https://datatopics.worldbank.org/sdgatlas/ Dünya Ekonomik Forumu, https://www.weforum.org/ Hedefler için İş Dünyası, https://www.business4goals.org/ Jeffrey D. Sachs, “Sürdürülebilir Kalkınma Çağı”, Yeditepe Üniversitesi Yayınları. Canan Madran; Mustafa Tanyeri, Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm, Akademisyen Kitabevi. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 2 | % 25 |
| Presentation | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 12 | 4 | 48 |
| Presentations / Seminar | 1 | 10 | 10 |
| Quizzes | 2 | 10 | 20 |
| Final | 1 | 2 | 2 |
| Total Workload | 119 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |