ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BME1071 | Introduction to Biomedical Engineering | Spring | 2 | 2 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. ENGİN BAYSOY |
Course Lecturer(s): |
Assist. Prof. HAKAN SOLMAZ |
Recommended Optional Program Components: | None |
Course Objectives: | The objectives of this course are; - To introduce students to the field of Biomedical Engineering (BME) with the excitement of this rapidly growing field - To communicate students to the academic preparation needed for successful study and professional careers in the different sub-disciplines of BME - To guide and advise students for their future plans and studies - Providing students with information and support for other engineering or life sciences programs or different sub-disciplines of BME |
The students who have succeeded in this course; Students who succeeded this course will; - Have basic knowledge about the applications of engineering principles in biomedical engineering - Know the definition of biomedical engineering and learn the areas of interest of biomedical engineers - Know the applications of basic sciences in physics, chemistry, biology and mathematics in the field of biomedical engineering - Know the definition and working fields of the clinical engineer - Know to make research for providing solutions and methods to solve basic problems and interpret the results. |
- Fundamentals of biomedical engineering, - To understand the relationship between biomedical engineering and clinical engineering, - Fundamentals of physics, biology, physiology, mechanics and electricity and electronics, - Fundamentals of biomedical instrumentation, - Biosensors and their working principles, - Optics and Photonics in medical applications, - Medical imaging modalities. |
Week | Subject | Related Preparation |
1) | Introduction to Biomedical Engineering | |
2) | Biomedical Equipment Technology | |
3) | Fundamentals of Physics in Biomedical Engineering | |
4) | Fundamentals of Mechanics in Biomedical Engineering | |
5) | Fundamentals of Biology in Biomedical Engineering | |
6) | Fundamentals of Human Physiology | |
7) | Electrical Fundamentals of Biomedical Engineering | |
8) | Midterm Exam | |
9) | Biological Signals | |
10) | Bioinstrumentation | |
11) | Biosensors | |
12) | Biomedical Optics | |
13) | Principles of Medical Imaging | |
14) | Clinical Engineering |
Course Notes / Textbooks: | Power Point slides will be available for student review. |
References: | 1. G.S. Sawhney, “Fundamentals Of Biomedical Engineering” ISBN (13) : 978-81-224-2549-9, (2007). 2. Joseph D. Bronzino, “The Biomedical Engineering Handbook Third Edition Medical Devices and Systems” (2006). 3. John G. Webster, "Medical Instrumentation, Application and Design" Fourth Edition, (2009) |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Project | 1 | % 15 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 45 | |
PERCENTAGE OF FINAL WORK | % 55 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 144 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |