ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4634	Ad Law	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. GÜL ŞENER
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Overview of the syllabus.
2)	Advertising monitoring in Turkey: - RÖK - International advertising practice principles	Related reading from the course book.
3)	False advertising overview.	Related reading from the course book.
4)	False advertising: What is the truth?	Related reading from the course book.
5)	Copyrights
6)	Competitive restrictions
7)	Rising trend: Product placement. - What do new regulations bring?	Supplementary reading will be distributed.
8)	Case studies
9)	Looking from the consumer side.
10)	Ethical issues in advertising: - Special audiences: Children and youth	Related reading from the course book.
11)	Ethical issues in advertising: - Telling the truth.	Selected reading from the course book.
12)	Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13)	Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14)	Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks:	Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	4	4
Final	1	4	4
Total Workload			134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	3
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	2
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2