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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
OGK1014	Behavioral Sciences and Security Communication	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AHMET NACİ ÜNAL
Course Lecturer(s):	Assist. Prof. AYBİKE ELİF BOLCAN
Recommended Optional Program Components:	Absent
Course Objectives:	It is aimed to enable students to comprehend the psychological and sociological aspects of human behavior; effects of factors such as personality, culture etc. on behavior; communication and its importance.

Learning Outcomes

The students who have succeeded in this course;
1. Have knowledge about human behaviors in social and business environment.
2. Knows the theories which explain how human behaviours emerge.
3. Knows how people's learning, motivation and recognition processes work.
4. Knows about interpersonal differences and similarities.
5. Knows about culture, culturel differences, stres and their effects on behaviour.
6. Have the knowledge about the fundamental concepts related with communication.

Course Content

Behaviors, and its basis, motivation, attitudes, belief, values, and attribution processes, learning, personality, culture, groups, and group behaviors, leadership, stress management, and communication concept are the main topics of the course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Behavioral Sciences
2)	Behaviors and Its Biological Basis
3)	Motivation
4)	Attitudes and Behaviors
5)	Perception
6)	Attribution
7)	Learning and Learning Theories
8)	Personality and Personality Theories
9)	Beliefs and Values
10)	Culture and Behavior
11)	Groups and Group Behavior
12)	Leadership
13)	Stress Management
14)	Communication

Sources

Course Notes / Textbooks:	Hasan Tutar, Davranış Bilimleri:Kavramlar ve Kuramlar, Seçkin Yayıncılık, 2013 M.Şerif Şimşek, Tahir Akgemci, Adnan Çelik, Davranış Bilimleri, Gazi Kitabevi, 2010.
References:	http://www.guvenlikdunyasi.com.tr/

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	2	% 6
Midterms	1	% 24
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Homework Assignments	2	2	4
Quizzes	2	1	2
Midterms	1	1	1
Final	1	2	2
Total Workload			79

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising