ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2014	Diction and Effective Speaking	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Recommended Optional Program Components:	Archive
Course Objectives:	With this course, students will gain competencies in effective speech

Learning Outcomes

The students who have succeeded in this course;
1.To use the correct breathing techniques
2.To use the organs of speech
3.Environment, and the people making speeches in accordance with
4.Body language, facial expressions and gestures to ensure personal development
5.Solutions to problems that may occur during a conversation
6.Prevent articulation disorders
7.Gain confidence when delivering presentations
8.Correct use of Turkish
9.Ability of the diversity of expression
10.The development of oral communication

Course Content

The art of diction, sound and importance of breathing, tone and sound bending

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction	None
2)	Communication concept and process	None
3)	Types of communication	None
4)	Basic concepts of speech and the elements that make up speech	None
5)	Diction definition and properties	None
6)	Speech errors and speech disorders	None
7)	MIDTERM	None
8)	Characteristics of speaker and listener, types of speech and basic principles of speech	None
9)	Student presentations	None
10)	Student presentations	None
11)	Student presentations	None
12)	Student presentations	None
13)	Student presentations	None
14)	Student presentations	None

Sources

Course Notes / Textbooks:	Ahmet Akçay, Sami Baskın, Etkinliklerle Hafta Hafta Konuşma Eğitimi, Ankara, Anı Yayıncılık, 2017. Sağlık Çalışanları İçin Genel İletişim, ed. Nilay Gemlik, R.Özgür Çatar, Ankara, Nobel Kitabevi, 2019.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	1	1
Homework Assignments	1	5	5
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			66

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2