This course explores the dynamic field of visual culture, examining how images and visual practices shape and reflect social, political, and cultural values. Students will engage with key theories and concepts in visual culture studies, including representation, the gaze, spectatorship, and the politics of looking. Through a combination of lectures, readings, and discussions, the course will investigate the relationship between art, media, and society, considering the role of visual technologies, brand culture, and global media in everyday life. The course also includes a brief exploration of art history, providing students with a contextual understanding of how visual practices have evolved over time. We will trace the development of visual culture from Classical Antiquity through to contemporary art movements, examining the impact of historical events, technological advancements, and cultural shifts on visual representation. |
| Week |
Subject |
Related Preparation |
| 1) |
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|
| 1) |
|
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| 2) |
What Is Art and What Is Art History? |
Teach Yourself
Art History, pp. 1-25
|
| 2) |
What Is Art and What Is Art History? |
Teach Yourself
Art History, pp. 1-25
|
| 2) |
What Is Art and What Is Art History? |
Teach Yourself
Art History, pp. 1-25
|
| 3) |
Judging by Appearances |
Teach Yourself
Art History, pp. 26-45
|
| 3) |
Judging by Appearances |
Teach Yourself
Art History, pp. 26-45
|
| 4) |
Looking Beyond Picture Frame
|
Teach Yourself
Art History, pp. 46-80
|
| 4) |
Looking Beyond Picture Frame
|
Teach Yourself
Art History, pp. 46-80
|
| 5) |
Art Today: Contemporary Ways of Looking |
Teach Yourself
Art History,
pp. 80-105
|
| 6) |
Art in Museums and Galleries: Spectacle and Display Categorizing Art
Art Movements
|
Teach Yourself
Art History,
pp. 106-165
|
| 7) |
Introduction to Visual Culture: What is
Visual Culture?;
The Politics of Looking; Overview of the course structure and objectives.
Images, Power, and Politics: Representation, ideology, and photographic truth
|
Intro. VC Chapter 1(pp.13-50) |
| 8) |
Midterm Exam |
|
| 9) |
Realism and Perspective: Perspective from Renaissance painting to digital media Challenges to perspective in contemporary visual culture |
Intro.VC Chapter 4 (pp.139-178) |
| 10) |
Modernity: Spectatorship, the Gaze, and Power. |
Intro. VC Chapter 3 (pp. 89-138)
|
| 10) |
Modernity: Spectatorship, the Gaze, and Power. |
Intro. VC Chapter 3 (pp. 89-138)
|
| 10) |
Modernity: Spectatorship, the Gaze, and Power. |
Intro. VC Chapter 3 (pp. 89-138)
|
| 11) |
Postmodernism: Irony, Parody, and Pastiche: Key concepts of postmodernism in visual culture |
Intro. VC Chapter 8 (pp. 301-336) |
| 12) |
Visual Technologies, Reproduction, and the Copy:
The impact of visual technologies on art and culture, Walter Benjamin and the concept of mechanical reproduction, Digital images, 3D reproduction, and issues of copyright.
|
Intro. VC Chapter 5 (pp. 179-218) |
| 13) |
Visual Culture and Digital Media: The impact of digital technologies on visual culture. The rise of social media and its influence on visual practices
Brand Culture and Consumption: The visual language of brands and consumer culture, Commodity fetishism and consumerism, social media, consumer data, and the changing spaces of consumption.
|
Selected sections from Chapter 6&7
Intro. VC Chapter 7 (pp. 257-300)
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| 14) |
Course Conclusion & Review |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
3 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
1 |
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
2 |
| 4) |
To be able to follow and interpret innovations in the field of advertising |
2 |
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
2 |
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
2 |
| 7) |
To recognize and understand all the dynamics within the field of advertising |
3 |
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
