ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0212	Emerging Technologies and Value Creation in Smart Cities	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Objectives:	The main purpose of this course is to make students acquainted with the recent technologies and developments in energy and sustainability fields which will constitute the core of smart cities of the future. Through this course the students will gain experience in literature review, writing and presentation skills. They will also practice how to create a start-up with a reliable business model.

Learning Outcomes

The students who have succeeded in this course;
1) The course covers the general knowledge on digital technologies and their applications.
2)The aim will be to explore new business models by founding hypothetical start-ups.
3)Familiarize with the emerging technologies in energy sector.
4) Gain knowledge on digital technologies Big Data, Artificial Intelligence, Machine Learning, Deep Learning, Blockchain, 3D printers and Internet of Things.
5) Gain skills in quantitative and qualitative analysis skilss.
6) Gain experience in writing formal reports and making presentations to technical and non-technical audiences.

Course Content

"The application/service areas are listed as:
• Carbon management, carbon credits
• Smart buildings
• Data management
• Energy efficiency, energy savings, domestic applications
• EVs, grid services, EV sharing, fleet management, smart charging and smart parking
• Grid services, grid performance and monitoring
• Platforms, Peer-to-Peer energy trade, flexibility, storage
• Smart metering, billing and switching"

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to emerging technologies and smart cities concepts.	Emerging digital technologies and thriving sample start-ups in energy sector.
2)	Creation of working groups and hypothetical start-ups.	3-4 students will establish working groups and each group will pick up a service area and at least one digital technology. And then this company will prepare a hypothetical start-up with a sound business model.
3)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
4)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
5)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
6)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
7)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
8)	Midterm Week	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
9)	Progress Monitoring	Her grup haftalık ilerleme raporları sunacak ve bunlar her hafta ders sırasında gözden geçirilecektir.
10)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
11)	Progress Monitoring	Her grup haftalık ilerleme raporları sunacak ve bunlar her hafta ders sırasında gözden geçirilecektir.
12)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
13)	Progress Monitoring	Each group will submit weekly progress reports and these will be reviewed during lectures each week.
14)	Presentation of start-ups and their business models.	Each group will submit a final report in IEEE format and make a presentation about their start-up.

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Final	1	% 60
Paper Submission	13	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	3	39
Paper Submission	13	3	39
Final	1	2	2
Total Workload			119

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2