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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT5888-2	Thesis	Spring	0	0	0	30

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Prerequisites:	ELT5888-1 - Thesis
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ALİ ÖZTÜFEKÇİ
Recommended Optional Program Components:	none
Course Objectives:	The aim of the course is to make students do independent research in an scientific field they determined. The course aims to make students solve the selected problem scientifically, ethically, in detail and accurately within a certain time frame and reveal the related findings.

Learning Outcomes

The students who have succeeded in this course;
To understand the ethic rules to be followed in a research study and how to avoid doing plagiarism.
To solve the scientific problem withing a limited time frame by applying appropriate research methods.
To present the data set of solution and findings to the problem under investigation.

Course Content

To make studies related to the problem tried to be solved in relation to the scope of the master's thesis studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Preparing a work plan for the thesis
3)	Editing the attack plan of the thesis
4)	Writing the literature review
5)	Getting feedback about the literature review
6)	Writing the method part
6)	Getting feedback about the method part
7)	Deciding on the data collection tools
8)	Data collection procedure
9)	Deciding on the data analysis methods
10)	Data anlysis
11)	Deciding on the results writing section
12)	Getting feedback about the conclusion part
12)	Deciding on the discussion techiques
13)	Getting feedback about the discussion part
14)	Deciding on the style of writing references
15)	Submitting the thesis
16)	Thesis defense

Sources

Course Notes / Textbooks:
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 90
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 10
PERCENTAGE OF FINAL WORK		% 90
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Laboratory	5	15	75
Field Work	5	20	100
Presentations / Seminar	3	15	45
Homework Assignments	15	30	450
Paper Submission	3	12	36
Total Workload			754

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising