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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1809	Strategic Roadmaps and Innovation	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AHMET NACİ ÜNAL
Course Lecturer(s):	Assist. Prof. AHMET NACİ ÜNAL
Recommended Optional Program Components:	Yok
Course Objectives:	•This course is an introduction of the concepts of strategy, strategic management and roadmaps. The definitions and the techniques of strategy, strategic management and roadmaps will be discussed with simple applications.

Learning Outcomes

The students who have succeeded in this course;
•Understanding the Concepts of Strategy, Strategic Management and Roadmaps
•Learning the Three Steps of Strategic Management
•Recognizing The Types of Strategic Thinking
•Preparing and Presenting Strategic Roadmaps

Course Content

Strategy, Strategic Management and Strategic Roadmaps

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Strategy	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, First 15 pages
2)	Three Steps of Strategic Management	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011. Pages16-21
3)	Competitive Intelligence and Self Evaluation	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 22-31
4)	Analysis of External Environment	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 22-31 T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 32-33
5)	Strategic Future and Scenarios	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları,2011, Pages 34-37
6)	Direction and Objectives	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 39-43
7)	Strategic Alternatives	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 44-53
8)	Preparing Roadmaps from Strategic Alternatives	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 56-63
9)	Business Plan and Feasibility	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 64-65
10)	Apllication of Strategy	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 68-69
11)	Strategic Preparation	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, 70-71 ve 82-95 sayfalar
12)	Action and Problem Solving	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 72-77
13)	Evaluation of the Results	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011, Pages 78-79
14)	Concluding Remarks & General Review of Roadmaps
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011.

T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011.

References:

T. Çiftçi vd. Yeni İş Geliştirme, İSO Yayınları, 2004.

T. Çiftçi, Üç Adımda Stratejik Yönetim, İSO Yayınları, 2010.

A. Sungur vd. Sanayide Özdeğerlendirme, İSO Yayınları, 2011.

U. Tiryakioğlu vd. Yeni Ürün ve Tesis Yatırımlarında Fizibilite, İSO Yayınları, 2011.

M.Porter, Rekabet Stratejisi, Sistem Yayıncılık, 2000.

P.Schwarts, The Art of Long View, Doubleday Currency 1996.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Homework Assignments	1	% 20
Presentation	1	% 10
Midterms	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	1	10	10
Homework Assignments	14	1	14
Midterms	1	10	10
Final	1	10	10
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3