| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the Course: Going over the Syllabus |
Discussion “Understanding Ottoman-Turkish Modernity” |
| 2) |
Ottoman Modernization and The Middle East |
William Cleveland’s and Martin Bunton’s A History of Modern Middle East. |
| 3) |
Ottoman Modernization and Tanzimat Era |
Erik J. Zürcher's Turkey: A Modern History's Introduction and Part I to understand the logic of periodization and early attempts of modernization. |
| 4) |
Ottoman Modernization and Abdulhamid Era - I |
Erik J. Zürcher's Turkey: A Modern History's Part II. |
| 5) |
Ottoman Modernization and Abdulhamid Era - II |
Erik J. Zürcher's Turkey: A Modern History's Part II. |
| 6) |
Approaches to Ottoman Modernization Process |
Chapter 2, 3, 4 and Conclusion of Bernard Lewis’ The Emergence of Modern Turkey.
Chapter 4, 5 and 6 of Niyazi Berkes’The Development of Secularism in Turkey.
Çağlar Keyder's Introduction, 1st and 2nd chapters of State and Classes in Turkey |
| 7) |
Ottoman Economy |
Part IV of Halil İnalcık's An Economic and Social History of the Ottoman Empire, 1300-1914. Introduction and Part I (excluding the article of Peter Gran) of Huricihan İnan's (ed) The Ottoman Empire and The World Economy to conceive how the Immanuel Wallerstein's world-system approach. |
| 8) |
Midterm |
|
| 9) |
1908 Revolution and The CUP |
“The Second Constitutional Period” in Erik J. Zürcher's , Turkey: A Modern History and the excerpts chosen from Aykut Kansu's 1908 Revolution.
|
| 10) |
Ittihadist in Power |
The excerpts from Fuat Dündar's CUP's Policy of Muslim Settlement. |
| 11) |
Ittihadist Logic and “Minorities" |
5th and 6th chapters of The Dark Side of Democracy: Explaining Ethnic Cleansing of Michael Mann. |
| 12) |
Economy After 1908 Revolution
|
Zafer Toprak's Türkiye’de Milli İktisat 1908-1918 and 1st, 2nd, 3rd and 4th chapters of Korkut Boratav's Türkiye İktisat Tarihi 1908-2002. |
| 13) |
Independence and the One-Party Era - I |
Erik J.Zürcher's “The Struggle for Independence” and “The Emergence of the One Party State” in Turkey: A Modern History |
| 14) |
Independence and the One-Party Era - II
|
Erik J.Zürcher's “The Struggle for Independence” and “The Emergence of the One Party State” in Turkey: A Modern History |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
