| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi KAYA AKYILDIZ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAYA AKYILDIZ
|
| Recommended Optional Program Components: |
"." |
| Course Objectives: |
This course attempts to analyze Turkish society in relation to the legacy of the late Ottoman state and society. It provides a detailed analysis of selected aspects of Turkish modernization and employs these topics within the framework of Ottoman/Turkish context. The readings and class discussions will emphasize social, cultural, and economic transformations by covering a wide range of topics. We will evaluate late Ottoman and early republican periods by looking at politics, state-capital, and state-society-military relations. |
| Week |
Subject |
Related Preparation |
| 1) |
Notes on Syllabus and Expectations |
|
| 2) |
Reign of Abdülhamid II |
Erik J. Zürcher's Turkey: A Modern History's |
| 3) |
Alternative Readings of Ottoman Modernization I |
Bernard LEWIS, Conclusion of The Emergence of Modern Turkey.
Niyazi BERKES, The Development of Secularism in Turkey
|
| 4) |
Alternative Readings of Ottoman Modernization II |
Çağlar KEYDER, State and Class in Turkey: A Study in Capitalist Development
Korkut BORATAV, Türkiye İktisat Tarihi
|
| 5) |
Ottoman Economy |
Roger OWEN and Şevket PAMUK, A History of Middle East Economies in the Twentieth Century
Halil İNALCIK, An Economic and Social History of the Ottoman Empire
Huricihan İNAN (ed), The Ottoman Empire and The World Economy
|
| 6) |
Course review and midterm |
|
| 7) |
Military, and Ottoman Modernization |
William HALE, Turkish Politics and Military
Carter FINDLEY, Bureaucratic Reform in the Ottoman Empire: The Sublime Porte, 1789-1922
İlber ORTAYLI, İmparatorluğun En Uzun Yüzyılı
|
| 8) |
1908 Revolution and The CUP |
Aykut KANSU, 1908 Devrimi.
Şükrü HANİOĞLU, ‘İttihatçılık’ in Modern Türkiye'de Siyasi Düşünce: Dönemler ve Zihniyetler
Erik J. ZÜRCHER, Turkey: A Modern History
|
| 9) |
The CUP in Power |
Fuat DÜNDAR, Modern Türkiye'nin Şifresi
Michael MANN, The Dark Side of Democracy: Explaining Ethnic Cleansing
|
| 10) |
Economy after 1908 Revolution |
Zafer TOPRAK, Türkiye’de Milli İktisat 1908-1918 |
| 11) |
Course review and midterm |
|
| 12) |
Independence and the One-Party Era |
Erik J. ZÜRCHER, Turkey: A Modern History
Mete TUNÇAY, Türkiye'de Tek Parti Yönetiminin Kurulması
|
| 13) |
The Formation of Turkish National Identity |
Soner ÇAĞAPTAY, Islam, Secularism and Nationalism: Who is a Turk? |
| 14) |
Economy During the PRP Rule
Homework submission |
Çağlar KEYDER, State and Class in Turkey: A Study in Capitalist Development |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
