| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Prof. Dr. YAVUZ GÜNALAY |
| Course Lecturer(s): |
Instructor KEMAL YAŞAR DÖNMEZ
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
In this course, the characteristics and importance of maritime transportation in international logistics are discussed in detail. In this context, maritime transportation policies and importance for countries trade positions, market conditions, container transportation, fleet and port management, operation costs and freight issues are examined in depth. |
| Week |
Subject |
Related Preparation |
| 1) |
Orientation
Course Schedule Review
And Expectations |
|
| 2) |
Maritime transportation in global economy and trade |
Topic 1 |
| 3) |
Cargo and ship operations at ports |
Topic 2 |
| 4) |
Fleet management and selection of ships |
Topic 3 |
| 5) |
Maritime transportation market structure |
Topic 4 |
| 6) |
Ship operation costs and management |
Topic 5 |
| 7) |
Agency-Brokering services |
Topic 6 |
| 8) |
Mid-term exam |
No class |
| 9) |
Liner-Tramp shipping and price formation |
Topic 7 |
| 10) |
Container transportation |
Topic 8 |
| 11) |
Student Presentations |
Students whose names are written on the presentation list make their presentation. |
| 12) |
Student Presentations |
Students whose names are written on the presentation list make their presentation. |
| 13) |
Student Presentations |
Students whose names are written on the presentation list make their presentation. |
| 14) |
Student Presentations |
Students whose names are written on the presentation list make their presentation. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
