ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1613	Elections and Campaign Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. SİNEM ERAY
Course Lecturer(s):	Assist. Prof. SİNEM ERAY
Recommended Optional Program Components:	None
Course Objectives:	Our students will be more interested in national issues, learn the importance of being an informed voter, and see the intense impact of communication/advertising on persuasion. Political communication campaign consultancy also stands out as a new career field for our students. This course will create awareness and enable our students to focus on this field. This course is designed to explain and discuss political behavior during the election process, strategies used in political campaigns, and the management of these campaigns.

Learning Outcomes

The students who have succeeded in this course;
Students will be familiar with major political ideologies and ideas.
Students will be familiar with the basic concepts and theories in political communication.
Students will be familiar with the basic components of a political communication campaign.
Students will design a political communication campaign in a team effort.
Understand theories on voter behavior.
Discuss the psychosocial factors underlying political participation and partisanship.
Apply methodologies learned for political research.
Determine and discuss how persuasion methods are used in election campaigns.
Design and manage a political campaign.

Course Content

The Elections and Campaign Management course aims to cover election processes and campaign management in detail. The first part focuses on basic concepts and political ideologies. In this context, the historical development of election systems, the theoretical foundations of campaign strategies and the ideological factors that are effective in these processes are discussed. Students will gain the ability to analyze the effects of these concepts on election processes.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to GEP1613 Course
2)	Basic Concepts / Political Ideologies
3)	Electoral Systems / Party Systems
4)	Voter Participation Levels and Behavior Patterns
5)	Political Communication and Propaganda
6)	Campaign Songs and Posters of Political Parties in Turkey (1950 -1970)
7)	Campaign Songs and Posters of Political Parties in Turkey (1970 -1990)
8)	Midterm Exam
9)	Campaign Songs and Posters of Political Parties in Turkey (1990-2002)
10)	Campaign Songs and Posters of Political Parties in Turkey (2002-2024)
11)	Student Presentations
12)	Student Presentations
13)	Student Presentations
14)	Student Presentations

Sources

Course Notes / Textbooks:	Siyasal İletişim, Prof. Dr. Aysel Aziz – Nobel Yayınları
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	3	3
Midterms	1	3	3
Final	1	3	3
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3